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• Tile of Spain annual press conference – Tuesday, March 15 from 10 am to 1 pm. Topics include the state of the Spanish ceramic tile industry and “Experience 2011” a much anticipated preview of emerging trends in ceramic tile presented by Patti Fasan.
• Daily educational seminars - Attend “Balance-Rebalance,” daily educational seminars geared towards retail ceramic sales associates, presented by Patti Fasan, Tile of Spain’s ceramic tile consultant. Full details below.
• Wine and Tapas - Savor authentic Spanish tapas, sangria and other refreshments every day of the show from noon to 2 pm. Additionally during show floor Happy Hours, stop in to the pavilion for an Afternoon Delight, a sampling of authentic Spanish dessert chocolate con churros.

• Strategies to Improve Market Share Over Competitive Products
  Tuesday, March 15: 9:15 - 10:15 am
• The Edge: The Latest Innovations in Tile
  Tuesday, March 15: 2:45 - 3:45 pm
• Ceramic Tile Specification: Facts, Myths & Tools
  Wednesday, March 16: 9:15 - 10:15 am
• Environmental Ceramic Tile: Gray Area or Green?
  Wednesday, March 16: 10:30 - 11:30 am

• Unveiling of the Spanish ceramic tile industry’s main projects set to be rolled out over the year.  
• The winners of the 9^th annual Tile of Spain Awards will be given, with prizes in the following categories: Architecture, Interior Design and Degree Projects. 146 projects were presented among the three categories. For further information visit: www.tileofspainawards.com 

• Explore 21^st century ceramic tile manufacturing.
• Understand types of tile.
• Avoid common problems: color variation, tile calibration and dye lots.
• Explore trends that are driving the growth of ceramic tile.

• Utilize major advances in tile production to enhance aesthetic & functional value of the project.
• Identify the four tile types and classify each according to their specific and best area of use.
• Select tile characteristics to maximize performance in the anticipated environment.
• Formulate a reliable ceramic tile graph to integrate in the client interview process.

• Appraise the opportunity inherent in ceramic tile which enhances sustainable design principles.
• Identify advanced tile technologies to achieve superior performance based specifications.
• List four tile characteristics that reduce indoor air pollutants and enhance occupant health.
• Select at least five specification innovations to reduce construction waste.

• Must be available for the duration of the tour which is from Feb. 4-12, 2011.
• Must be an accredited architect or interior designer current affiliated with AIA, ASID, IIDA or similar professional affiliations.
• Must be an architect or interior designer currently living in the United States.
• Must be willing to participate in all activities of the junket, within reason. There will be free time for exploring the cities on your own but most activities, meals and excursions are planned beforehand and are required.

• Round-trip airfare from the United States to Valencia
• Single occupancy hotel room for duration of stay
• All group transportation during the tour; does not include cab or bus fare for exploration during free time
• Admission to scheduled attractions and tradeshow
• Some group meals

•  
  • Bamboo, narrow porcelain columns in a variety of colors that when grouped together create a sunshade or can be used for architectural solutions. Colors include Frost, Dark, Crimson, Yolk and Gem. Format is 3.1” diameter x 11.5” and 3.1” diameter x 2.8”.
  • Ivy – In a 2.2” x 7.1” format, these special pieces can be stacked using an internal steel support structure to create a partially shaded wall or even an outdoor enclosure.
  • Scale - Offers a ceramic siding alternative with gently overlapping edges in format 13.8” x 3.9” in colors Frost, Lead, Grizzly and Dark.
  • Channel – Offers another exterior façade application but with more angular approach. Formats include 2.5” x 14.2”, 3.5” x 14.2” and 4.5” x 14.2”. 

•  
  • Art Clay –Art Clay brings the innovation of ceramic tiles within the sphere of art. The surface reproduces an oil-painted canvas and with a clever combination of colors, textures and contrasts, transmit the sensations traditionally associated with works of art.
  • Concrete – Produced using IPlus Digital Technology, this series presents an updated, contemporary reinterpretation of concrete. Available in a 23.6” x 23.6” format and natural tones as well as the expected white and grey of concrete.
  • Wood – A SlimmKer product that emulates rough, single tone distressed wood. Features two embossed tiles that can be mixed and matched in 23.6” x 47.2”, 11.8” x 47.2”, 7.9 x 47.2”, and 4.3” x x 47.2” formats and white, pearl, khaki and black tones.

• Acropolis – Replicates Greek marble in three colors with a black compliment. Available in 18 x 18” floor tile and 10” x 16” wall tile, the series comes in four colors: Beige, Grey, Black, Marron.
• Luxor – An 8” x 12” and 12” x 12” floor tile that offers the look of a Turkish travertine marble in a matte finish. This tile was designed as a direct response to several distributors looking for a tile that provides a sense of movement in both soft and rich colors.
• Delta – The simple look of classic marble is captured in this 10” x 16” and 18” x 18” floor tile.

• TopGreen - Roca´s most ecological collection includes Green Earth and Green Urban, two series with 80% recycled content certified by third-party certification agency Bureau Veritas.
• Rock & Rock - A unique double-press, through-body porcelain collection, including the large format 24¨x48¨ sizes. The different series from this collection that will be displayed include Lavagna, Packstone, York, and Zen.
• Color Collection - A large selection of colors for glazed ceramic tiles in the subway size 3” x 6”, as well as the popular 4 ¼” x 4 ¼” and 6” x 6” sizes.
• Dot Mounted - A collection of 2" x 2" dot-mounted mosaics of glazed porcelain, an ideal solution to complement the Color Collection.  
• Avila - A through-body porcelain series in a range of beige, grey and brown colors.  
• Orion - A popular double-load rectified porcelain, including a wide variety of colors and sizes, in a polished and unpolished finish.
• Rock Art - Roca's complete range of natural stone mosaics, perfect to combine with porcelain and ceramic floor and walls.

• Inalco displayed its SlimmKer series in Foster, one of the company’s principal series. Available in 31” x 31”, 2.4” x 47.2 and 18” x 36” formats and in both bush-hammered and smooth finishes, the texture offers the utmost in neutrality for any design space.
• Large format capabilities are demonstrated by the 80.8 series in wall and floor applications. This series is inspired by adding a brushed effect to modern wood with slight veining and lineal embossed patterns.  

• Qatar offers soft undulations inspired by dessert sand patterns in a 12” x 35” wall tile format.
• London emulates a sense of movement with a sonic wave pattern, heightened by the soft sheen of a pearlescent glaze.
• The cool look of grey marble is captured in Bardiglio, a large format polished porcelain floor tile.
• Trento creates bold splashes of color in an alternative take on mosaics. With irregular shapes and two-toned color, Trento is available in a 9” x 12” format and in colors Damasco, Oceano, Marmol, Moka, Nacar and Naranja.

• Four basic series are available: Monochromatic, Mottled, Gradations and Custom Designs. Each year the company highlights how trencadis can be applied to the latest color and design trends. For 2010, this includes the use of global colors and earth tones.

• After intensive research into the new ceramic and porcelain tile now available, the company is offering a series of trencadis fabricated from glazed floor tiles in vitrified white body. This new addition allows enhanced application possibilities and is suitable for use in pavement and extreme climates due to its extremely low water absorption rate. Another benefit is the ability to offer a more durable and resistant line of trencadis while maintaining the same price range.
• Trencadis Innovacion recently completed several prominent projects that demonstrate the innovative capabilities of trencadis mosaics including:
  • The Al Hamra Firdous Tower serves as both the world’s tallest sculpted tower and Kuwait’s tallest tower. Trencadis in natural limestone adapts to the curved faces of the south façade of this landmark tower designed by SOM.
  • Trencadis Innovacion is the official supplier for the City of Arts and Sciences in Valencia. This landmark project by Santiago Calatrava is one of the world's most recognized projects completely finished in trencadis mosaics.
  • The Barcelona building in Sydney, designed by Australian architects Durbach Block, uses the trencadis style to grace the upward curves of this modern, Gaudi-esque building.
  • Two fountains in Villamanrique, Spain that use the new vitrified white body trendcadis. The fountains’ designs represent a 15^th century poet from the town and the local castle.

Program 1: BASIC SPECIFICATIONS FOR CERAMIC TILE

Program 2: DEFINING PORCELAIN TILE TECHNOLOGY

•  
  • Bamboo, narrow porcelain columns in a variety of colors that when grouped together create a sunshade or can be used for architectural solutions. Colors include Frost, Dark, Crimson, Yolk and Gem. Format is 3.1” diameter x 11.5” and 3.1” diameter x 2.8”.
  • Ivy – In a 2.2” x 7.1” format, these special pieces can be stacked using an internal steel support structure to create a partially shaded wall or even an outdoor enclosure.
  • Scale - Offers a ceramic siding alternative with gently overlapping edges in format 13.8” x 3.9” in colors Frost, Lead, Grizzly and Dark.
  • Channel – Offers another exterior façade application but with more angular approach. Formats include 2.5” x 14.2”, 3.5” x 14.2” and 4.5” x 14.2”. 

• Acropolis – Replicates Greek marble in three colors with a black compliment. Available in an 18 x 18” floor tile and a 10” x 16” wall tile, the series comes in four colors, Beige, Grey, Black and Marron (a light brown). 
• Luxor – An 8” x 12” and 12” x 12” floor tile that offers the look of a Turkish travertine marble in a matte finish. This tile was designed as a direct response to several distributors looking for a tile that provides a sense of movement in both soft and rich colors.
• Delta – The simple look of classic marble is captured in this 10” x 16” and 18” x 18” floor tile.

• TopGreen - Roca´s most ecological collection includes Green Earth and Green Urban, two series with 80% recycled content certified by third-party certification agency Bureau Veritas.
• Rock & Rock - A unique double-press, through-body porcelain collection, including the large format 24¨x48¨ sizes. The different series from this collection that will be displayed include Lavagna, Packstone, York, and Zen.
• Color Collection - A large selection of colors for glazed ceramic tiles in the subway size 3” x 6”, as well as the popular 4 ¼” x 4 ¼” and 6” x 6” sizes.
  Dot Mounted - A collection of 2" x 2" dot-mounted mosaics of glazed porcelain, an ideal solution to complement the Color Collection.  
• Avila - A through-body porcelain series in a range of beige, grey and brown colors.  
• Orion - A popular double-load rectified porcelain, including a wide variety of colors and sizes, in a polished and unpolished finish.
• Rock Art - Roca's complete range of natural stone mosaics, perfect to combine with porcelain and ceramic floor and walls.

• Inalco will display its SlimmKer series in Foster, one of the company’s principal series. Available in 31” x 31”, 2.4” x 47.2 and 18” x 36” formats and in both bush-hammered and smooth finishes, the texture offers the utmost in neutrality for any design space.
• Large format capabilities are demonstrated by the 80.8 series in wall and floor applications. This series is inspired by adding a brushed effect to modern wood with slight veining and lineal embossed patterns.  

• Qatar offers soft undulations inspired by dessert sand patterns in a 12” x 35” wall tile format.
• London emulates a sense of movement with a sonic wave pattern, heightened by the soft sheen of a pearlescent glaze.
• The cool look of grey marble is captured in Bardiglio, a large format polished porcelain floor tile.
• Trento creates bold splashes of color in an alternative take on mosaics. With irregular shapes and two-toned color, Trento is available in a 9” x 12” format and in colors Damasco, Oceano, Marmol, Moka, Nacar and Naranja.

• Four basic series are available: Monochromatic, Mottled, Gradations and Custom Designs. Each year the company highlights how trencadis can be applied to the latest color and design trends. For 2010, this includes the use of global colors and earth tones.

• After intensive research into the new ceramic and porcelain tile now available, the company is offering a series of trencadis fabricated from glazed floor tiles in vitrified white body. This new addition allows enhanced application possibilities and is suitable for use in pavement and extreme climates due to its extremely low water absorption rate. Another benefit is the ability to offer a more durable and resistant line of trencadis while maintaining the same price range.
• Trencadis Innovacion recently completed several prominent projects that demonstrate the innovative capabilities of trencadis mosaics including:
  • The Al Hamra Firdous Tower serves as both the world’s tallest sculpted tower and Kuwait’s tallest tower. Trencadis in natural limestone adapts to the curved faces of the south façade of this landmark tower designed by SOM.
  • Trencadis Innovacion is the official supplier for the City of Arts and Sciences in Valencia. This landmark project by Santiago Calatrava is one of the world's most recognized projects completely finished in trencadis mosaics.
  • The Barcelona building in Sydney, designed by Australian architects Durbach Block, uses the trencadis style to grace the upward curves of this modern, Gaudi-esque building.
  • Two fountains in Villamanrique, Spain that use the new vitrified white body trendcadis. The fountains’ designs represent a 15^th century poet from the town and the local castle.

Program 1: BASIC SPECIFICATIONS FOR CERAMIC TILE

Program 2: DEFINING PORCELAIN TILE TECHNOLOGY

• El Parque de las Ciencias
• Memoria de Andalucia Museo
• Historic Granada: the Albaicin neighborhood and Cathedral
• Hamman Arab Baths
• The world-famous Alhambra Palace and Generalife

• Ceracasa, now known for its groundbreaking product Bionictile introduced a complimentary system called Lifewall, a vegetated faade that uses the simple process of photosynthesis to turn carbon dioxide into oxygen. Developed by architect Emilio Llobat of MAQLA ARCHITECTS, AZAHAR ENERGY and CERACASA, Lifewall is a system of panels that are 1 sqm and can hold any vegetation. The plants are watered by drip, optimizing water use while the panels can be placed as part of the design of the facade. Bionictile uses titanium dioxide-infused glazes to combat nitrogen oxide (NOx), the air contaminant responsible for acid rain and a leading cause of climate change and pulmonary diseases. Bionictile turns the pollutant into benign nitrates that can then feed the plants held by Lifewall.

• Inalco showed that its products can be used anywhere in the home by creating a modern villa, called Inalco Casa. Products were used in wide range of interior / exterior, floor / wall, practical and aesthetic applications. “Sensations” is the result of a joint venture between Inalco and architecture studio Bunch, S.L. headed by Sara de la Mata. This collection offers an alternative vision of environmental materials in their purest state. Included in this collection are:
  • Art Clay –Art Clay brings the innovation of ceramic tiles within the sphere of art. The surface reproduces an oil-painted canvas and with a clever combination of colors, textures and contrasts, transmit the sensations traditionally associated with works of art.
  • Concrete – Produced using IPlus Digital Technology, this series presents an updated, contemporary reinterpretation of concrete. Available in a 23.6” x 23.6” format and natural tones as well as the expected white and grey of concrete.
  • Wood – A SlimmKer product that emulates rough, single tone distressed wood. Features two embossed tiles that can be mixed and matched in 23.6” x 47.2”, 11.8” x 47.2”, 7.9 x 47.2”, and 4.3” x x 47.2” formats and white, pearl, khaki and black tones.

•   Additional new Inalco products include:
  • Velina – Part of the SlimmKer Collection, features a gently embossed pattern and a soft satin gloss finish. 17.7” x 35.4” format in colors White, Stone, Camel and Black.
  • Mist – Also in the SlimmKer Collection, inspired by elegant wild silk fabrics, the surface takes on the appearance of a gently ribbed fabric with the occasional metallic gloss strand. 17.7” x 35.4” format in colors White, Stone, Camel, Gray, Graphite and Black.
  • Pyrene – This 23.6” x 47.2” format series recreates natural black slate using an embossed pattern to reproduce natural cleaving. Inalco is first to use white on black color with IPlus Digital technology to recreate the veining characteristic of the material.
• With terracotta as the cornerstone of Decorativa’s production, the manufacturer continues to combine the ancestral know-how of clay craftsmen with today’s most advanced technology. The Soho Collection offers infinite aesthetic possibilities with a wide range of size, color and format, offering the chance of countless combinations and decorative finishes. The range includes 5.9” x 17.7”, 5.9” x 5.9”, 3” x 5.9”, 2” x 11.8”, 1" x 5.9” and 2” x 5.9”; Mesh of 11.8” x 11.8”, with straight and off-set tesselas; and decors of 5.9” x 5.9” with different surface and texture. Decorative pieces show range of relief including Duna, Pirimide, Tente and Bolas. Soho is offered in two chromatic groups: Black and White, integrating black, white, silver and gold; and Interiors, including white, beige, light gray, dark gray and wengu.

• Roca introduced Broadway, a 15 mm porcelain tile, in addition to showing new extensions of its Top Green Collection, which utilizes 80% pre-consumer recycled material, and Skintech, a 5 mm slim tile. Broadway offers durability, excellent slip resistance and technical performance making it ideal for any indoor or outdoor installation and for exterior public areas with high traffic such as swimming pools, retail and hospitality zones, public areas, urban exteriors, stairs and ramps. Its thicker size also allows drilling for LED lighting projects.
• Alcalaten offers the beauty of natural stone with Skabos and Tempus Red. The inkjet printing technology used to produce these series enables a wide range of variation in the same model. Available in several finishes -matte, gloss and tumbled- allows this product to adapt for use on walls and floor. Formats include 18"x18", 13"x13", 12"x24", 6"x6" and complimentary pieces.
• Apavisa’s Iridio collection is based on the union of semi-precious stones, metals and stone, making a new, high technical porcelain. This collection allows unique, sophisticated spaces, with the play of light and glint of metal. Available in black and gray, 23.6” x 23.6”, 11.8” x 23.6” size and semi-polished finish Also includes special pieces like 1” x 1” mosaics monochrome and mixed in a combination of a exclusive glass (gold and metal) for each color.
• TAU’s Afterdark project marks the first intelligent, photo-luminescent, highly resistant ceramic material designed for architecture, urban development and avant-garde interior design projects. The tile’s appearance varies depending on the intensity of the light it is exposed to. It phosphorescent effect creates an array of lights and shadows in private and public spaces, exterior surfaces and faades, leisure and commercial premises. Its application is especially relevant in urban settings and public spaces, as the light emitted can be used in metro stations, streets, shopping centers, discotechs and cinemas. It can also be utilized in emergency situation such as blackouts. Afterdark facilitates energy efficiency by accumulating light in order to subsequently release it at specific time periods which can represent major energy savings. TAU Advanced recruited a multi-disciplinary team of experts to apply cutting-edge progress in optics to create this intelligent ceramic tile. The pigments used for photo-luminescent effect represent a total revolution, since its composition and application are harmless to the environment.
• TAU Group’s subsidiary Porcelanatto, announced a partnership with prestigious international designer Karim Rashid in an line called NO-Stalgia. Rashid’s portfolio includes some of the most avant-garde projects in the world’s leading hotels, restaurants, public spaces, commercial and residential complexes. The four collections are created in a 23.6” x 23.6” format and four colors each. Using sinuously geometric forms and intricate lines to create impressive optical effects, they showcase a pioneering design concept in the international ceramic sector. The collections include Sensory (Grey, Nude, Pink, Blue), Poetic (Blue, Aura, Pink, Midnight), Emotion (Fire Orange, Grey, Lime, Carbon) and Desire (Violet, Jet, Grey, Lime).
• Saloni presents Ecotrend collection, designed by Roberto Verino. Inspired by environmental issues and climate change, it showcases ceramic tile as a sustainable material with an important role to play in the future of the planet. Ecotrend marks the continuation of a successful joint venture with Verino, now in its ninth year, yielding seven collections. Verino has created floor tiles inspired by wooden planks that form eye-catching contrasts with uncovered brick walls or iron girders. For walls, they have created tiles that are reminiscent of cement. This large format 17.7” x 35.4” collection in thru-body porcelain features a choice of two patterns for floor tiles and two for wall tiles, accompanied by soft floral motifs and elegant glass mosaics.
• Ceramica Elias offers a variety of products manufactured through both handmade practices and contemporary innovation. The various grades of roughness and flamed surface differ in each tile, enabling Elias to create beautiful, warm atmospheres for both interiors and exteriors. The Provenḉa Series appears as an aged, worn product with a very rustic appearance. Available in three colors to evoke the look of traditional terracotta fired in moruno kilns, where products were partly burnt, under-fired and well-fired, depending on kiln conditions.
• Keraben introduced the Urban Collection, a compact and resilient porcelain material that’s highly technical with strong aesthetic value. The technical properties make it highly resistant to scratches, heavy wear and tear and stress. With 80% recycled material recovered during the production process for water, clay, combustible energy and raw materials, Urban also offers unique applications for sustainable architecture, ventilated facades and elevated technical floors. These unglazed, impervious porcelain paver tiles guarantee high-performance and safety features as well as versatility with six colors, six formats and two finishes.

• Plaza Quartz Slate Rust series is inspired by a craggy rock face, Quartz Slate comes in sand, grey and rust tone in a 12” x 12”, 12” x 24” and 18” x 18” format. Plaza also showed Mika, which gives the appearance of stacked natural rock. In similar tones of sand and grey, this series can easily be combined with the Quartz Slate Collection.
• Natucer earned the Alfa De Plato Award for its new architectural collection LifeArq, innovative wall solutions for architecture and urban environments. A study of light and space resulted in four classes of ceramic, each with a specific characteristic and function designed to satisfy the needs of the construction and design markets for an active and dynamic society. They include:
  • Bamboo, narrow porcelain columns in a variety of colors that when grouped together create a sunshade or can be used for architectural solutions. Colors include Frost, Dark, Crimson, Yolk and Gem. Format is 3.1” diameter x 11.5” and 3.1” diameter x 2.8”.
  • Ivy – In a 2.2” x 7.1” format, these special pieces can be stacked using an internal steel support structure to create a partially shaded wall or even an outdoor enclosure.
  • Scale - Offers a ceramic siding alternative with gently overlapping edges in format 13.8” x 3.9” in colors Frost, Lead, Grizzly and Dark.
  • Channel – Offers another exterior faade application but with more angular approach. Formats include 2.5” x 14.2”, 3.5” x 14.2” and 4.5” x 14.2”. 

• Dune, known for its interplay of ceramics and fashion trends, showed an expansion of its popular Megalos wall and floor tile range including 3D which uses spectacular ceramic relief in 11.8” x 23.6” format. The Living Series offers ceramic bases in 11.8” x 23.6” format with decorations in colors white, silver and cashmere. New ceramic mosaics are presented in the series 3-D, Xtra Deco and Porcelanic mosaics that are appropriate both for floor and wall use.
• Pamesa offered several new collections to the crowd at Cevisama. Moods offers unrivaled versatility with a palette of 10 colors in 7.9” x 23.6” red body format. They also showcased their latest digital printing capability with the introduction of the look of onyx, marble and stone. Rodas, Magna and Leptis in 11” x 33.5” formats show the beauty of natural materials combined with the technical aspects of porcelain stoneware.

• Tile of Spain annual press conference on Wednesday, April 28, noon to 3 pm. Topics discussed include the state of the Spanish ceramic tile industry, the new campaign and a presentation of trends for 2010 by Patti Fasan. Lunch will be served from 2-3 pm.
• TAU Ceramica press conference on Wednesday, April 28 from 3-4 pm. TAU will announce a partnership with prestigious international designer Karim Rashid in the NO-Stalgia Collection.
• Daily educational seminars held by Tile of Spain CTC Patti Fasan. See full details below.
• All guests are invited to savor authentic Spanish tapas, wine and other refreshments at the Tile of Spain information and hospitality booth, #1903. Tapas and refreshments will be available every day of the show from noon to 2 pm.
• Join Tile of Spain for Happy Hours from 4:30-5:30 pm, Tuesday through Thursday. 

• Adex embodies the charm of old world influences in the making of its handcrafted tiles. Adex emulates antiquity in a 3” x 6” and 6” x 6” format tile but also adds a touch of contemporary design with its unique diamond-shaped tiles.
• Apavisa’s Iridio collection is based on the union of semi-precious stones, metals and stone, making a new, highly technical porcelain. This collection allows unique, sophisticated spaces, with the play of light and glint of metal. Available in black and gray, 23.6” x 23.6”, 11.8” x 23.6” size and semi-polished finish. Also includes special pieces like 1” x 1” mosaics monochrome and mixed in a combination of a exclusive glass (gold and metal) for each color.

• The Acero Collection by Alfa Ceramica replicates the patina of corten steel creating a visual treat in a floor application. This porcelain product is available in formats 13” x 26” and large format 19.7” x 19.7” and in colors Metal, Oxido, and Beige. A smaller 7.9” x 19.7” format comes in Metal and Oxido with a matte finish option in Blanco or Bone. 

• The Magna series by Azulejera Alcorense provides a wide range of design options in a 12” x 24” format. Available colors include Blanco, Inox, Azul, Naranja, Tojo and Pistachio. 
• Deserto by Azulev recreates the look of natural slate in a 17.7” x 26” format. Available in colors Ceniza, Gray and Black, accent pieces include Dcor Fusion in blue or orange.  
• Ceramicas Fanal showcases its digital printing capabilities by adding lifelike images and striking patterns to its products.  
• Ceramica Gomez / Oneker takes inspiration from the jewel of Moorish architecture, the Alhambra, for its brick-like exterior tile of the same name. Lines disappear with an interlocking 12” x 12” format which can be used on floors or walls. This glazed porcelain product replicates terra cota and is available in three colors: arena, caldera and rustico.  
• Ceramicas L’Alcalaten offers the beauty of natural stone with Skabos and Tempus Red. The inkjet printing technology used to produce these series enables a wide range of variation in the same model. Available in several finishes - matte, gloss and tumbled- allows this product to adapt for use on walls and floor. Formats include 18"x18", 13"x13", 12"x24", 6"x6" and complimentary pieces.
• Ceramica Aparici creates the look of mosaic with the Jasper series. This 7.9” x 23.3” piece available in beige or gold. The dcor includes a criss cross pattern while the coordinating floor tile is available in a beige 12.4” x 23.3” format.
• Gres De Aragon offers extruded ceramic stoneware floor and wall tiling. With a variety of natural tiles, glazed tiles and a selection of mosaic decors, Gres De Aragon can create an ambience of traditional style in new construction or renovating older homes and environments.  
• Grespania developed its new Krimiss Series with the American designer in mind. Emulating the elegance and sophistication of marble, the series is suitable for wall and floor applications and is available in 11.8” x 11.8” and 23.6” x 23.6” formats. 
• Inalco has proven that its products can be used in a wide range of applications. “Sensations” is the result of a joint venture between Inalco and architecture studio Bunch, S.L. headed by Sara de la Mata. This collection offers an alternative vision of environmental materials in their purest state. Included in this collection are:
  • Concrete – Produced using IPlus Digital Technology, this series presents an updated, contemporary reinterpretation of concrete. Available in a 23.6” x 23.6” format and natural tones as well as the expected white and grey of concrete.
  • Wood – A SlimmKer product that emulates rough, single tone distressed wood. Features two embossed tiles that can be mixed and matched in 23.6” x 47.2”, 11.8” x 47.2”, 7.9 x 47.2”, and 4.3” x 47.2” formats and white, pearl, khaki and black tones.

•   Additional new Inalco products include:
  • Velina – Part of the SlimmKer Collection, features a gently embossed pattern and a soft satin gloss finish. 17.7” x 35.4” format in colors White, Stone, Camel and Black.
  • Mist – Also in the SlimmKer Collection, inspired by elegant raw silk fabrics, the surface takes on the appearance of a gently ribbed fabric with the occasional metallic gloss strand. 17.7” x 35.4” format in colors White, Stone, Camel, Gray, Graphite and Black.
  • Pyrene – This 23.6” x 47.2” format series recreates natural black slate using an embossed pattern to reproduce natural cleaving. Inalco is first to use white on black color with IPlus Digital technology to recreate the veining characteristic of the material.

• Keros Ceramica capitalizes on the rustic appeal with the Antico Collection. The Gredos Series, in 13” x 13’, 16” x 16” formats and up to 12 colors, also features a 39.4” x 39.4” roseton. This porcelain tile offers a three-dimensional treat for the eye and a grand centerpiece for any interior or exterior space, but retains the practical benefits of porcelain. 
• Natucer earned the Alfa De Plato Award for its new architectural collection LifeArq, innovative wall solutions for architecture and urban environments. A study of light and space resulted in four classes of ceramic, each with a specific characteristic and function designed to satisfy the needs of the construction and design markets for an active and dynamic society. They include:
  • Bamboo, narrow porcelain columns in a variety of colors that when grouped together create a sunshade or can be used for architectural solutions. Colors include Frost, Dark, Crimson, Yolk and Gem. Format is 3.1” diameter x 11.5” and 3.1” diameter x 2.8”.
  • Ivy – In a 2.2” x 7.1” format, these special pieces can be stacked using an internal steel support structure to create a partially shaded wall or even an outdoor enclosure.
  • Scale - Offers a ceramic siding alternative with gently overlapping edges in format 13.8” x 3.9” in colors Frost, Lead, Grizzly and Dark.
  • Channel – Offers another exterior faade application but with more angular approach. Formats include 2.5” x 14.2”, 3.5” x 14.2” and 4.5” x 14.2”. 
• EPC America, the United States office for the Navarti Group, will introduce its new “HD” (High Definition) collection at Coverings this year. The Calacatta and Daino Reale series feature the latest inkjet digital technology perfectly reproducing natural stone and marble in both matt and polished finished. Formats offered are 18” x 18”, 24” x 24” floor tile and 10” x 20” wall tile.
• Pamesa offers several new collections to the crowd at Coverings. Moods offers unrivaled versatility with a palette of 10 colors in 7.9” x 23.6” red body format. They also showcased their latest digital printing capability with the introduction of the look of onyx, marble and stone. Rodas, Magna and Leptis in 11” x 33.5” formats show the beauty of natural materials combined with the technical aspects of porcelain stoneware.
• Peronda reinvents the classic look of marble with the Museum Collection. It shows the beauty of stone such as Calacata marble, Daino travertine, Onice Ambar and Marquina to inspire sophisticated environments. The Muvim series is available in a 17” x 17” format with coordinating dcor pieces including the 34” x 34” Sofia roseton. 
• Plaza Quartz Slate Rust series is inspired by a craggy rock face, Quartz Slate comes in sand, grey and rust tone in a 12” x 12”, 12” x 24” and 18” x 18” format. Plaza also showed Mika, which gives the appearance of stacked natural rock. In similar tones of sand and grey, this series can easily be combined with the Quartz Slate Collection.
• Rosa Gres will bring several new collections to the Coverings showfloor. Imagina is ideal for commercial applications in five formats ranging from 11.8” x 23.6” to 47.2” x 47.2” with color inspired by natural stone. These porcelain tiles produced by double loading are 12 mm thick, offering the durability to withstand heavy traffic. The Floresta series is a unique line of tiles with a wood texture designed especially for outdoor spaces including pool surrounds, terraces and spas. These full body porcelain tiles are available in six colors and offer special trim pieces such as grating that can be used over a drainage channel. 
• TAU’s Afterdark project marks the first intelligent, photo-luminescent, highly resistant ceramic material designed for architecture, urban development and avant-garde interior design projects. The tile’s appearance varies depending on the intensity of the light it is exposed to. It phosphorescent effect creates an array of lights and shadows in private and public spaces, exterior surfaces and faades, leisure and commercial premises. Its application is especially relevant in urban settings and public spaces, as the light emitted can be used in metro stations, streets, shopping centers, discotheques and cinemas. It can also be utilized in emergency situation such as blackouts. Afterdark facilitates energy efficiency by accumulating light in order to subsequently release it at specific time periods which can represent major energy savings. TAU Advanced recruited a multi-disciplinary team of experts to apply cutting-edge progress in optics to create this intelligent ceramic tile. The pigments used for photo-luminescent effect represent a total revolution, since its composition and application are harmless to the environment.
• TAU Group’s subsidiary Porcelanatto, announced a partnership with prestigious international designer Karim Rashid in a line called NO-Stalgia. Rashid’s portfolio includes some of the most avant-garde projects in the world’s leading hotels, restaurants, public spaces, commercial and residential complexes. The four collections are created in a 23.6” x 23.6” format and four colors each. Using sinuously geometric forms and intricate lines to create impressive optical effects, they showcase a pioneering design concept in the international ceramic sector. The collections include Sensory (Grey, Nude, Pink, Blue), Poetic (Blue, Aura, Pink, Midnight), Emotion (Fire Orange, Grey, Lime, Carbon) and Desire (Violet, Jet, Grey, Lime).
• The Pedralbes series from Ticsa Ceramica creates the lines and feel of yesteryear with unqiue and inspriating designs that give way to an enchanting grand entrance. This authentic, rustic 24” x 24” tile accentuates areas demanding classic Spanish Colonial style. 

1. AIA - HSW & SD LUs