“Using years of research and the latest technology, we have developed BEHR DECKOVER Solid Colour Coating - a superior smooth finish resurfacing product,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation.  “BEHR DECKOVER provides easy application and durable protection against the elements, while refreshing the appearance of wood and concrete, allowing consumers to rejuvenate instead of replacing their decks or concrete surfaces.”

 

BEHR DECKOVER Solid Colour Coating offers a substantial layer that dries four times thicker than conventional stains.  It covers splinters and fills cracks up to 6 mm (1/4”) and spreads as evenly as paint.  The easy, splatter resistant application creates a smooth, slip-resistant finish.  The result for sound wood and concrete surfaces is a rejuvenated, low maintenance deck that resists the elements, repels water and creates a smooth, slip-resistant finish that is comfortable for bare feet.

 

With just two coats and no primer needed, BEHR DECKOVER repairs weathered or cracked horizontal and vertical wood, composite and concrete surfaces.  One gallon (3.43 L) fully covers up to fifty square feet (5 m²) in two coats, and the revived surface is dry to the touch in just four hours.

 

The new product is currently available exclusively at The Home Depot stores nationwide in 54 unique colours, including 48 from Behr Premium Exterior Wood Stains and Finishes palette and six of Behr’s most popular Floor Coatings hues at a suggested retail price of $44.97 per gallon.

 

Do-it-yourselfers can visit behr.com/deckover and homedepot.com/behr to access robust how-to information and explore design inspiration.  Fans can also follow BEHR Paints on Twitter at twitter.com/behrpaint, like BEHR Paints on Facebook at facebook.com/behrpaint, and browse How-To videos at youtube.com/user/BehrPaints.  The ColorSmart by BEHR^® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR hue at the touch of a finger.  Plus, at colorfullybehr.com, Erika Woelfel, Director of Colour Marketing, shares her perspective and expertise on all things colour.

“Using years of research and the latest technology, we have developed BEHR DECKOVER Solid Color Coating - a superior smooth finish resurfacing product,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “BEHR DECKOVER provides easy application and durable protection against the elements, while refreshing the appearance of wood and concrete, allowing consumers to rejuvenate instead of replacing their decks or concrete surfaces.”

 

BEHR DECKOVER Solid Color Coating offers a substantial layer that dries four times thicker than conventional stains.  It covers splinters and fills cracks up to ¼” and spreads as evenly as paint.  The easy, splatter resistant application creates a smooth, slip-resistant finish.  The result for sound wood and concrete surfaces is a rejuvenated, low maintenance deck that resists the elements, repels water and creates a smooth, slip-resistant finish that is comfortable for bare feet.

 

With just two coats and no primer needed, BEHR DECKOVER repairs weathered or cracked horizontal and vertical wood, composite and concrete surfaces.  One gallon fully covers fifty square feet in 2 coats, and the revived surface is dry to the touch in just four hours.

 

The new product is currently available exclusively at The Home Depot stores nationwide and homedepot.com/behr in 54 unique colors, including 48 from Behr Premium Exterior Wood Stains and Finishes palette and six of Behr’s most popular Floor Coatings hues at a suggested retail price of $34.98 per gallon.

 

Do-it-yourselfers can visit behr.com/deckover to access robust how-to information and explore design inspiration.  Fans can also follow BEHR Paints on Twitter at twitter.com/behrpaint, like BEHR Paints on Facebook at facebook.com/behrpaint, and browse How-To videos at youtube.com/user/BehrPaints.  The ColorSmart by BEHR^® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR hue at the touch of a finger.  Plus, at colorfullybehr.com, Erika Woelfel, Director of Color Marketing, shares her perspective and expertise on all things color.

“BEHR MARQUEE Exterior Paint & Primer was engineered with one simple goal in mind - to keep your home looking great long after you paint, even under the most severe weather conditions,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “We harnessed the most advanced technology to offer Behr’s best exterior paint ever.”

 

The innovative technology delivers a tough, non-stick surface that helps resist dirt build up along with advanced UV protection and exceptional gloss protection for longer lasting, more lustrous color.  The result of these two exceptional features is a paint color that stays looking great, long after the surface has been painted.

 

As a topcoat, BEHR MARQUEE paint’s 100 percent acrylic, less than 50 VOC formula, provides excellent hide and delivers a durable, mildew resistant finish.  With its primer qualities, the product offers excellent adhesion to exterior surfaces along with the ability to block exterior stains.

 

Whether you’re painting yourself or hiring a professional, BEHR MARQUEE Exterior Paint & Primer is formulated to deliver the highest quality results in the shortest amount of time.  The new line is available in Flat, Satin Enamel, and Semi-Gloss Enamel sheens in 64 unique new colors and can also be tinted to any color in Behr’s existing palette of 2,000 hues or custom color matched.  BEHR MARQUEE Exterior Paint & Primer can be found exclusively at The Home Depot stores nationwide and homedepot.com/behr at a suggested retail price of $45.98 - $48.98 per gallon.

 

Do-it-yourselfers can visit behr.com/marquee to learn more about the product and access robust how-to information.  Fans can also follow Behr on Twitter at twitter.com/behrpaint, like Behr on Facebook at facebook.com/behrpaint, and browse How-To videos at youtube.com/user/BehrPaints.  The ColorSmart by BEHR^® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect Behr hue at the touch of a finger.  Plus, at colorfullybehr.com, Erika Woelfel, Director of Color Marketing, shares her perspective and expertise on all things color.

“BEHR MARQUEE Exterior Paint & Primer was engineered with one simple goal in mind - to keep your home looking great long after you paint, even under the most severe weather conditions,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “We harnessed the most advanced technology to offer Behr’s best exterior paint ever.”

 

The innovative technology delivers a tough, non-stick surface that helps resist dirt build up along with advanced UV protection and exceptional gloss protection for longer lasting, more lustrous color.  The result of these two exceptional features is a paint color that stays looking great, long after the surface has been painted.

 

As a topcoat, BEHR MARQUEE paint’s 100 percent acrylic, less than 50 VOC formula, provides excellent hide and delivers a durable, mildew resistant finish.  With its primer qualities, the product offers excellent adhesion to exterior surfaces along with the ability to block exterior stains.

 

Whether you’re painting yourself or hiring a professional, BEHR MARQUEE Exterior Paint & Primer is formulated to deliver the highest quality results in the shortest amount of time.  The new line is available in Flat, Satin Enamel, and Semi-Gloss Enamel sheens in 64 unique new colors and can also be tinted to any color in Behr’s existing palette of 2,000 hues or custom color matched.  BEHR MARQUEE Exterior Paint & Primer can be found exclusively at The Home Depot stores nationwide and homedepot.com/behr at a suggested retail price of $45.98 - $48.98 per gallon.

 

Do-it-yourselfers can visit behr.com/marquee to learn more about the product and access robust how-to information.  Fans can also follow Behr on Twitter at twitter.com/behrpaint, like Behr on Facebook at facebook.com/behrpaint, and browse How-To videos at youtube.com/user/BehrPaints.  The ColorSmart by BEHR^® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect Behr hue at the touch of a finger.  Plus, at colorfullybehr.com, Erika Woelfel, Director of Color Marketing, shares her perspective and expertise on all things color.

The goal of Behr’s 2013 Colour Trend palettes is to “help consumers express themselves through colour,” said Erika Woelfel, Director of Colour Marketing for Behr Paints.  “Whether consumers are interior design divas or redecorating rookies, these trends help channel self-expression to create home decor that realizes all of the drama, liveliness or ingenuity they envision.”

 

By integrating classic design elements with imaginative and innovative new styles and ideas, Behr Paints has created design trends that have a current, trendy edge, but also embody a classic style that will never go out of fashion.  Inspiration for pulling together the Behr trend palette for interior colour is varied.  Firstly, post-recession optimism opens the door to adventurous styles already happening in the world of fashion.  Plus, an interest in historic design leads to a reinvention of style from the Roaring 20’s, and puts a fresh spin on traditional decor from England, France and northern Europe.  Finally, Behr finds that home is still all about creating a comfortable and reassuring sanctuary, which make colours from nature a perfect backdrop.  Water-cooled blue is one of the key colour families for 2013.  Each trend theme contains one blue accent that will be pivotal in the upcoming year.

 

Using this inspiration, Behr Paints has identified four trends as the top styles to foster creative expression in the home:

Each original trend is showcased with a room image that embodies the theme, and includes five distinct in-vogue colours.  The Behr 2013 Colour Trend card, an accompanying brochure available at The Home Depot stores nationwide, includes detailed décor themes plus design and decorating tips to help consumers visualize each space.  An in-depth look at each of the four trend themes:

 

Classic Caprice – Pay homage to traditional design elements while incorporating a fun, modern twist with Classic Caprice.  A new take on elegance, this trend creates an appealing contrast of old and new by adding spice to formal rooms with sizzling magenta walls or painting black borders to frame the wall and showcase the architectural details. Traditional antique accents and sleek furnishings amplify this contrast, creating a space that is ornate, yet still warm and welcoming.

 

Daah-ling T13-1

Empire Porcelain T13-2

Black Lacquer T13-3

Golden Age T13-4

Belladonna T13-5

 

Twilight T13-6

Tan-gent T13-7

Matrix T13-8

Electrify T13-9

Plum Orbit T13-10

 

Sweet Jazz – The retro themed Sweet Jazz is a nod to the days of art deco living. Feminine colours and streamlined motifs capture all the fun and flirtation of the 1920s.  Pastel jade and light pink add just the right amount of nostalgia, while dark navy trim adds a note of staccato.  Polished chrome fixtures, oriental rugs and exotic flower patterns accent this theme, transporting homeowners back to the days of flapper dresses and speakeasies.

 

Bee’s Knees T13-11

Jazzy Jade T13-12

Flapper Dance T13-13

Heavy Sugar T13-14

Shanghai Peach T13-15

 

Après Ski – Warm, muted tones add comfort and hominess to this woodsy oasis. Après Ski’s lived-in look provides the perfect barrier from a cold, snowy night that can be enjoyed all-year round.  Forest green showcases natural wood and rustic materials.  Kitschy red, teal and lime keep the mood light and upbeat.  Must-have decor elements include cozy seating, plush pillows and low lighting.  Eclectic accent pieces create a cozy environment and a seemingly effortless doesn’t-quite-go-together appearance. 

 

Pine Cone Pass T13-16

Timber Town T13-17

Ski Patrol T13-18

Gnome Green T13-19

Folk Song T13-20

 

Behr Paints 2013 Colour Trends are currently available at The Home Depot stores nationwide.  Consumers can also visit behr.com for more information and resources.

 

What’s more, ColorSmart by BEHR^TM Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR Colour at the touch of a finger.  For updates, fans can find Behr on Facebook at facebook.com/BehrPaint and on Twitter at twitter.com/BehrPaint.  Plus, visit Behr’s blog colorfullybehr.com for insights on all things colour.

The goal of Behr’s 2013 Colour Trend palettes is to “help consumers express themselves through colour,” said Erika Woelfel, Director of Colour Marketing for Behr Paints.  “Whether consumers are interior design divas or redecorating rookies, these trends help channel self-expression to create home decor that realizes all of the drama, liveliness or ingenuity they envision.”

 

By integrating classic design elements with imaginative and innovative new styles and ideas, Behr Paints has created design trends that have a current, trendy edge, but also embody a classic style that will never go out of fashion.  Inspiration for pulling together the Behr trend palette for interior colour is varied.  Firstly, post-recession optimism opens the door to adventurous styles already happening in the world of fashion.  Plus, an interest in historic design leads to a reinvention of style from the Roaring 20’s, and puts a fresh spin on traditional decor from England, France and northern Europe.  Finally, Behr finds that home is still all about creating a comfortable and reassuring sanctuary, which make colours from nature a perfect backdrop.  Water-cooled blue is one of the key colour families for 2013.  Each trend theme contains one blue accent that will be pivotal in the upcoming year.

 

Using this inspiration, Behr Paints has identified four trends as the top styles to foster creative expression in the home:

Each original trend is showcased with a room image that embodies the theme, and includes five distinct in-vogue colours.  The Behr 2013 Colour Trend card, an accompanying brochure available at The Home Depot stores nationwide, includes detailed décor themes plus design and decorating tips to help consumers visualize each space.  An in-depth look at each of the four trend themes:

 

Classic Caprice – Pay homage to traditional design elements while incorporating a fun, modern twist with Classic Caprice.  A new take on elegance, this trend creates an appealing contrast of old and new by adding spice to formal rooms with sizzling magenta walls or painting black borders to frame the wall and showcase the architectural details. Traditional antique accents and sleek furnishings amplify this contrast, creating a space that is ornate, yet still warm and welcoming.

 

Daah-ling T13-1

Empire Porcelain T13-2

Black Lacquer T13-3

Golden Age T13-4

Belladonna T13-5

 

Twilight T13-6

Tan-gent T13-7

Matrix T13-8

Electrify T13-9

Plum Orbit T13-10

 

Sweet Jazz – The retro themed Sweet Jazz is a nod to the days of art deco living. Feminine colours and streamlined motifs capture all the fun and flirtation of the 1920s.  Pastel jade and light pink add just the right amount of nostalgia, while dark navy trim adds a note of staccato.  Polished chrome fixtures, oriental rugs and exotic flower patterns accent this theme, transporting homeowners back to the days of flapper dresses and speakeasies.

 

Bee’s Knees T13-11

Jazzy Jade T13-12

Flapper Dance T13-13

Heavy Sugar T13-14

Shanghai Peach T13-15

 

Après Ski – Warm, muted tones add comfort and hominess to this woodsy oasis. Après Ski’s lived-in look provides the perfect barrier from a cold, snowy night that can be enjoyed all-year round.  Forest green showcases natural wood and rustic materials.  Kitschy red, teal and lime keep the mood light and upbeat.  Must-have decor elements include cozy seating, plush pillows and low lighting.  Eclectic accent pieces create a cozy environment and a seemingly effortless doesn’t-quite-go-together appearance. 

 

Pine Cone Pass T13-16

Timber Town T13-17

Ski Patrol T13-18

Gnome Green T13-19

Folk Song T13-20

 

Behr Paints 2013 Colour Trends are currently available at The Home Depot stores nationwide.  Consumers can also visit behr.com for more information and resources.

 

What’s more, ColorSmart by BEHR^TM Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR Colour at the touch of a finger.  For updates, fans can find Behr on Facebook at facebook.com/BehrPaint and on Twitter at twitter.com/BehrPaint.  Plus, visit Behr’s blog colorfullybehr.com for insights on all things colour.

 

“Increasingly, homeowners are looking for products that are easy-to-use and effective at a great value. We are excited to provide a premium quality interior paint with self-priming attributes, low odour and zero VOCs,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation. “The new BEHR PREMIUM PLUS Self-Priming, Zero VOC and Low Odour Interior Paint makes painting family spaces easy and efficient with less odour to help get them back to their routine faster.”

 

Timely for Do-It-Yourselfers looking to take advantage of warm weather months to tackle home makeover projects, the new formula helps busy homeowners regain normal use of their space sooner and without the lingering smell of paint as a result of the low odour formula.

 

All sheens and bases of BEHR PREMIUM PLUS Self-Priming, Zero VOC and Low Odour Interior Paint dry to the touch in one hour and can be recoated in two hours for a quicker project turnaround time. The line is available in the following interior sheens, each one providing exceptional durability and hide:

The product line is available exclusively at The Home Depot stores nationwide at a suggested retail price of $33.97- $36.97 per 3.79 Litre can.

 

Consumers can visit behr.com to find how-to information and explore design and colour guidance.  To continuously get new ideas and inspiration, fans can follow Behr Paints at twitter.com/behrpaint and like Behr at facebook.com/behrpaint. What’s more, ColorSmart by BEHR^® Mobile, available as a free download for the iPhone, iPad and Android compatible devices, allows users to find the perfect BEHR PREMIUM PLUS Self-Priming Interior colour for any home decorating project at the touch of a finger. And, at colorfullybehr.com, Behr’s Erika Woelfel shares her perspective and expertise on all things colour. 

 

 

“Increasingly, homeowners are looking for products that are easy-to-use and effective at a great value. We are excited to provide a premium quality interior paint with self-priming attributes, low odour and zero VOCs,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation. “The new BEHR PREMIUM PLUS Self-Priming, Zero VOC and Low Odour Interior Paint makes painting family spaces easy and efficient with less odour to help get them back to their routine faster.”

 

Timely for Do-It-Yourselfers looking to take advantage of warm weather months to tackle home makeover projects, the new formula helps busy homeowners regain normal use of their space sooner and without the lingering smell of paint as a result of the low odour formula.

 

All sheens and bases of BEHR PREMIUM PLUS Self-Priming, Zero VOC and Low Odour Interior Paint dry to the touch in one hour and can be recoated in two hours for a quicker project turnaround time. The line is available in the following interior sheens, each one providing exceptional durability and hide:

The product line is available exclusively at The Home Depot stores nationwide at a suggested retail price of $33.97- $36.97 per 3.79 Litre can.

 

Consumers can visit behr.com to find how-to information and explore design and colour guidance.  To continuously get new ideas and inspiration, fans can follow Behr Paints at twitter.com/behrpaint and like Behr at facebook.com/behrpaint. What’s more, ColorSmart by BEHR^® Mobile, available as a free download for the iPhone, iPad and Android compatible devices, allows users to find the perfect BEHR PREMIUM PLUS Self-Priming Interior colour for any home decorating project at the touch of a finger. And, at colorfullybehr.com, Behr’s Erika Woelfel shares her perspective and expertise on all things colour. 

 

 

“BEHR PREMIUM PLUS ULTRA Interior, the original Paint & Primer in One, has been improved with an advanced stain-blocking formula to help homeowners successfully take on many paint projects around the house,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “The new formula is an example of our commitment to deliver the highest quality products at competitive prices, giving do-it-yourselfers the power to achieve their vision in every room.”

 

Formulated for the homeowner looking to paint and protect with the added benefit of keeping stains from bleeding through, BEHR PREMIUM PLUS ULTRA Interior is targeted for high-traffic spaces such as Family Rooms, Kids’ Rooms, Kitchens, Bathrooms, Living Rooms and Hallways.  Other added benefits include a shorter dry time and increased stain-blocking of common household stains and watermarks for better performance and long-lasting appearance.

 

In addition, BEHR PREMIUM PLUS ULTRA Interior Paint is a low VOC, 100% Acrylic formula with a mildew resistant finish for increased ease-of-mind when painting.  It offers excellent adhesion and ensures outstanding stain, scuff and mar resistance for long-lasting colours and easy-to-clean surfaces.

 

Consumers can browse a hand-selected, designer-inspired PREMIUM PLUS ULTRA palette as well as over 2,000 other BEHR^® hues to find their perfect colour.  The improved stain-blocking formula is available in all sizes and bases including: Flat Enamel, Eggshell Enamel, Satin Enamel and Semi-Gloss Enamel.  BEHR PREMIUM PLUS ULTRA Interior Paint is available exclusively at The Home Depot stores nationwide at a suggested retail price of $43.97-$47.97 per 3.79 Litre can.

 

Do-it-yourselfers can visit behr.com to access robust how-to information and explore design inspiration.  Fans can also follow Behr Paints on Twitter at twitter.com/behrpaint and like Behr Paints on Facebook at facebook.com/behrpaint.  The ColorSmart by BEHR^® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR PREMIUM PLUS ULTRA Interior Paint colour at the touch of a finger.  Plus, at colorfullybehr.com, Erika Woelfel, Director of Colour Marketing at Behr Process Corporation, shares her perspective and expertise on all things colour.

 

“BEHR PREMIUM PLUS ULTRA Interior, the original Paint & Primer in One, has been improved with an advanced stain-blocking formula to help homeowners successfully take on many paint projects around the house,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “The new formula is an example of our commitment to deliver the highest quality products at competitive prices, giving do-it-yourselfers the power to achieve their vision in every room.”

 

Formulated for the homeowner looking to paint and protect with the added benefit of keeping stains from bleeding through, BEHR PREMIUM PLUS ULTRA Interior is targeted for high-traffic spaces such as Family Rooms, Kids’ Rooms, Kitchens, Bathrooms, Living Rooms and Hallways.  Other added benefits include a shorter dry time and increased stain-blocking of common household stains and watermarks for better performance and long-lasting appearance.

 

In addition, BEHR PREMIUM PLUS ULTRA Interior Paint is a low VOC, 100% Acrylic formula with a mildew resistant finish for increased ease-of-mind when painting.  It offers excellent adhesion and ensures outstanding stain, scuff and mar resistance for long-lasting colours and easy-to-clean surfaces.

 

Consumers can browse a hand-selected, designer-inspired PREMIUM PLUS ULTRA palette as well as over 2,000 other BEHR^® hues to find their perfect colour.  The improved stain-blocking formula is available in all sizes and bases including: Flat Enamel, Eggshell Enamel, Satin Enamel and Semi-Gloss Enamel.  BEHR PREMIUM PLUS ULTRA Interior Paint is available exclusively at The Home Depot stores nationwide at a suggested retail price of $43.97-$47.97 per 3.79 Litre can.

 

Do-it-yourselfers can visit behr.com to access robust how-to information and explore design inspiration.  Fans can also follow Behr Paints on Twitter at twitter.com/behrpaint and like Behr Paints on Facebook at facebook.com/behrpaint.  The ColorSmart by BEHR^® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR PREMIUM PLUS ULTRA Interior Paint colour at the touch of a finger.  Plus, at colorfullybehr.com, Erika Woelfel, Director of Colour Marketing at Behr Process Corporation, shares her perspective and expertise on all things colour.

 

“BEHR PREMIUM PLUS ULTRA Interior, the original Paint & Primer in One, has been improved with an advanced stain-blocking formula to help homeowners successfully take on many paint projects around the house,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “The new formula is an example of our commitment to deliver the highest quality products at competitive prices, giving do-it-yourselfers the power to achieve their vision in every room.”

 

Formulated for the homeowner looking to paint and protect with the added benefit of keeping stains from bleeding through, BEHR PREMIUM PLUS ULTRA Interior is targeted for high-traffic spaces such as Family Rooms, Kids’ Rooms, Kitchens, Bathrooms, Living Rooms and Hallways.  Other added benefits include a shorter dry time and increased stain-blocking of common household stains and watermarks for better performance and long-lasting appearance.

 

In addition, BEHR PREMIUM PLUS ULTRA Interior Paint is a low VOC, 100% Acrylic formula with a mildew resistant finish for increased ease-of-mind when painting.  It offers excellent adhesion and ensures outstanding stain, scuff and mar resistance for long-lasting colours and easy-to-clean surfaces.

 

Consumers can browse a hand-selected, designer-inspired PREMIUM PLUS ULTRA palette as well as over 2,000 other BEHR^® hues to find their perfect colour.  The improved stain-blocking formula is available in all sizes and bases including: Flat Enamel, Eggshell Enamel, Satin Enamel and Semi-Gloss Enamel.  BEHR PREMIUM PLUS ULTRA Interior Paint is available exclusively at The Home Depot stores nationwide at a suggested retail price of $43.97-$47.97 per 3.79 Litre can.

 

Do-it-yourselfers can visit behr.com to access robust how-to information and explore design inspiration.  Fans can also follow Behr Paints on Twitter at twitter.com/behrpaint and like Behr Paints on Facebook at facebook.com/behrpaint.  The ColorSmart by BEHR^® Mobile application, available as a free download for iPhone, iPad and Android compatible devices, helps users find the perfect BEHR PREMIUM PLUS ULTRA Interior Paint colour at the touch of a finger.  Plus, at colorfullybehr.com, Erika Woelfel, Director of Colour Marketing at Behr Process Corporation, shares her perspective and expertise on all things colour.

 

“Increasingly, homeowners are looking for products that are easy-to-use and effective at a great value. We are excited to provide a premium quality interior paint with self-priming attributes, low odor and zero VOCs,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “The new BEHR Premium Plus Self-Priming, Zero VOC and Low Odor Interior Paint makes painting family spaces easy and efficient with less odor to help get them back to their routine faster.”

 

Timely for Do-It-Yourselfers looking to take advantage of warm weather months to tackle home makeover projects, the new formula helps busy homeowners regain normal use of their space sooner and without the lingering smell of paint as a result of the low odor formula.

 

All sheens and bases of BEHR Premium Plus Self-Priming, Zero VOC and Low Odor Interior Paint dry to the touch in one hour and can be recoated in two hours for a quicker project turnaround time. The line is available in the following interior sheens, each one providing exceptional durability and hide:

The product line is available exclusively at The Home Depot stores nationwide at a suggested retail price of $23.98-28.96 per gallon.

 

 

“Increasingly, homeowners are looking for products that are easy-to-use and effective at a great value. We are excited to provide a premium quality interior paint with self-priming attributes, low odor and zero VOCs,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “The new BEHR Premium Plus Self-Priming, Zero VOC and Low Odor Interior Paint makes painting family spaces easy and efficient with less odor to help get them back to their routine faster.”

 

Timely for Do-It-Yourselfers looking to take advantage of warm weather months to tackle home makeover projects, the new formula helps busy homeowners regain normal use of their space sooner and without the lingering smell of paint as a result of the low odor formula.

 

All sheens and bases of BEHR Premium Plus Self-Priming, Zero VOC and Low Odor Interior Paint dry to the touch in one hour and can be recoated in two hours for a quicker project turnaround time. The line is available in the following interior sheens, each one providing exceptional durability and hide:

The product line is available exclusively at The Home Depot stores nationwide at a suggested retail price of $23.98-28.96 per gallon.

 

Behr and its new Exterior Wood Care Centre simplify the task of restoring, beautifying and protecting decks and other surfaces by focusing on three steps: preparation, colour selection and staining/finishing. In time for the summer months and the season of outdoor entertaining, the interactive shopping experience empowers homeowners to take on last-minute exterior projects, such as cracked, peeling or dull decks.

 

“Behr has completely redesigned the Exterior Wood Care Centre to provide consumers with the right tools to successfully tackle exterior wood care projects,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation. “The new Exterior Wood Care Centre simplifies the process using three steps to ensure that homeowners feel confident and achieve a beautiful long-lasting finish.”

 

Do-It-Yourselfers will want to explore the following features of the new Exterior Wood Care Centre:

 

 

 

 

 

As part of the effort to simplify the wood care experience and ensure proper preparation for projects, Behr has enhanced its suite of Exterior Wood Care products.

 

BEHR PREMIUM All-In-One Wood Cleaner has been reformulated to clean, brighten and remove mildew stains in a single step prior to applying wood stain or finish. Depending on the condition of the wood being treated, BEHR PREMIUM Wood Stain & Finish Stripper may be used as the first step in the prep process to remove peeling stains and finishes. BEHR PREMIUM All-In-One Wood Cleaner is then used to restore natural wood colour and condition wood to better receive new stains and finishes.

 

What’s more, BEHR PREMIUM Exterior Weatherproofing Wood Stains and Finishes have been rebranded. Utilizing a penetrating advanced 100 percent acrylic resin formulated to protect decks, siding and fences year-round, the line includes:

 

 

 

 

Behr’s Exterior Wood Care line also features: BEHR Waterproofing Wood Stains & Finishes, BEHR Solid Colour House & Fence Wood Stain, and BEHR PREMIUM Transparent Log Home Gloss Finish.

 

Visitors to the Exterior Wood Care Centre can scan a QR code found on the back panel of the Exterior Wood Stains & Finishes colour card for a short video to learn more about the Behr Stains & Finishes program. For more information, including exterior how-to instructions, visit behr.com. To find and share tips and inspiration, fans can also “like” Behr on Facebook, follow Behr on Twitter and bookmark Behr’s blog all about colour and design at colorfullybehr.com.

Behr and its new Exterior Wood Care Centre simplify the task of restoring, beautifying and protecting decks and other surfaces by focusing on three steps: preparation, colour selection and staining/finishing. In time for the summer months and the season of outdoor entertaining, the interactive shopping experience empowers homeowners to take on last-minute exterior projects, such as cracked, peeling or dull decks.

 

“Behr has completely redesigned the Exterior Wood Care Centre to provide consumers with the right tools to successfully tackle exterior wood care projects,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation. “The new Exterior Wood Care Centre simplifies the process using three steps to ensure that homeowners feel confident and achieve a beautiful long-lasting finish.”

 

Do-It-Yourselfers will want to explore the following features of the new Exterior Wood Care Centre:

 

 

 

 

 

As part of the effort to simplify the wood care experience and ensure proper preparation for projects, Behr has enhanced its suite of Exterior Wood Care products.

 

BEHR PREMIUM All-In-One Wood Cleaner has been reformulated to clean, brighten and remove mildew stains in a single step prior to applying wood stain or finish. Depending on the condition of the wood being treated, BEHR PREMIUM Wood Stain & Finish Stripper may be used as the first step in the prep process to remove peeling stains and finishes. BEHR PREMIUM All-In-One Wood Cleaner is then used to restore natural wood colour and condition wood to better receive new stains and finishes.

 

What’s more, BEHR PREMIUM Exterior Weatherproofing Wood Stains and Finishes have been rebranded. Utilizing a penetrating advanced 100 percent acrylic resin formulated to protect decks, siding and fences year-round, the line includes:

 

 

 

 

Behr’s Exterior Wood Care line also features: BEHR Waterproofing Wood Stains & Finishes, BEHR Solid Colour House & Fence Wood Stain, and BEHR PREMIUM Transparent Log Home Gloss Finish.

 

Visitors to the Exterior Wood Care Centre can scan a QR code found on the back panel of the Exterior Wood Stains & Finishes colour card for a short video to learn more about the Behr Stains & Finishes program. For more information, including exterior how-to instructions, visit behr.com. To find and share tips and inspiration, fans can also “like” Behr on Facebook, follow Behr on Twitter and bookmark Behr’s blog all about colour and design at colorfullybehr.com.

 

 

 

Behr Paints announces 2012 Color Trends, featuring 20 new colors and four distinct design themes.  With an innovative look at design and color, Behr continues to be the leader in do-it-yourself home décor.  The new collection fosters creativity and inspiration with an array of eclectic hues paired with sophisticated, playful and elegant décor.  Innovative design concepts and on-trend palettes provide do-it-yourselfers limitless inspiration and guidance for their next project.

 

“Behr Paints’ 2012 Color Trend palettes were created to allow consumers to embark on their own color adventure,” said Erika Woelfel, Director of Color Marketing, Behr Paints. “Whether you’re looking to imbue a room with a sense of adventure, playfulness or drama, there is a palette in this trend series that will let your imagination run wild.”

 

This something-for-everyone collection features a diverse mix of styles and hues.  Do-it-yourselfers will be inspired to refresh their space with a new wall color and complete room theme.  Behr Paints has identified four distinct trends that bring endless opportunities to be inspired: Santa Fe Today – a complex yet welcoming mixture of natural warm tones, Retro Recall – a quirky combination of retro and contemporary gadgets, Safari Escape – an elegant combination of relaxed neutrals and exotic details, and Tea Party – a feminine mix of Victorian ornamentation. From deep neutrals to pallid pinks, the expansive range of new colors sparks creativity, excitement and originality.

 

Décor themes and design tips featured in BEHR Paints’ 2012 Color Trend card include:

Santa Fe Today – Recreate the warmth and simplicity of the West with this sophisticated southwestern style. Warm, natural colors provide the perfect canvas for minimal and streamlined furnishings paired with authentic and homemade décor.  Organic and exquisite accents include handmade pottery, worn leather, adobe walls, wood, rusty ironwork and desert plants.

 

Retro Recall – With a surge of quirky and high-tech excitement, Retro Recall is a snapshot of the past and present technological world. The digitally-inspired style pairs perfectly with contemporary technology, icons and computer gadgets.  Eight-bit and 80s-inspired accents include bright primaries, pixelated designs, sci-fi movie posters, action figures and lava lamps.

 

Safari Escape - A myriad of exotic and glamorous style. This tent-inspired space boasts relaxed neutrals that create the perfect backdrop for striking and sophisticated furniture and accessories.  Exotic and posh accents include copper, iridescent tile, mirrored surfaces, shells, African artifacts and animal prints.

 

 

Tea Party – The perfect blend of feminine elegance and glamour, Tea Party features Victorian ornamentation and opulent textures. Incorporate antique accessories for a personal, traditional touch.  Frilly and glitzy accents include artisan cupcakes, sparkling chandeliers, vintage serveware, vases and punch bowls.

 

Behr Paints’ 2012 Color Trends are currently available at behr.com and The Home Depot stores nationwide.  The Color Trends brochure includes paint chips, making it easier to harmonize and visualize a new room, along with a new interactive component.  Using a smart phone, consumers can scan a QR code on the back panel to see a video of Erika Woelfel describing each trend.

 

What’s more, the ColorSmart by BEHR^® Mobile application, available as a free download for Android™ and iPhone^® mobile devices, helps do-it-yourselfers find the perfect colors for any home decorating project at the touch of a finger.  Fans are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter – plus visit BEHR’s new blog all about color at colorfullybehr.com.

 

 

Behr Paints announces 2012 Color Trends, featuring 20 new colors and four distinct design themes.  With an innovative look at design and color, Behr continues to be the leader in do-it-yourself home décor.  The new collection fosters creativity and inspiration with an array of eclectic hues paired with sophisticated, playful and elegant décor.  Innovative design concepts and on-trend palettes provide do-it-yourselfers limitless inspiration and guidance for their next project.

 

“Behr Paints’ 2012 Color Trend palettes were created to allow consumers to embark on their own color adventure,” said Erika Woelfel, Director of Color Marketing, Behr Paints. “Whether you’re looking to imbue a room with a sense of adventure, playfulness or drama, there is a palette in this trend series that will let your imagination run wild.”

 

This something-for-everyone collection features a diverse mix of styles and hues.  Do-it-yourselfers will be inspired to refresh their space with a new wall color and complete room theme.  Behr Paints has identified four distinct trends that bring endless opportunities to be inspired: Santa Fe Today – a complex yet welcoming mixture of natural warm tones, Retro Recall – a quirky combination of retro and contemporary gadgets, Safari Escape – an elegant combination of relaxed neutrals and exotic details, and Tea Party – a feminine mix of Victorian ornamentation. From deep neutrals to pallid pinks, the expansive range of new colors sparks creativity, excitement and originality.

 

Décor themes and design tips featured in BEHR Paints’ 2012 Color Trend card include:

Santa Fe Today – Recreate the warmth and simplicity of the West with this sophisticated southwestern style. Warm, natural colors provide the perfect canvas for minimal and streamlined furnishings paired with authentic and homemade décor.  Organic and exquisite accents include handmade pottery, worn leather, adobe walls, wood, rusty ironwork and desert plants.

 

Retro Recall – With a surge of quirky and high-tech excitement, Retro Recall is a snapshot of the past and present technological world. The digitally-inspired style pairs perfectly with contemporary technology, icons and computer gadgets.  Eight-bit and 80s-inspired accents include bright primaries, pixelated designs, sci-fi movie posters, action figures and lava lamps.

 

Safari Escape - A myriad of exotic and glamorous style. This tent-inspired space boasts relaxed neutrals that create the perfect backdrop for striking and sophisticated furniture and accessories.  Exotic and posh accents include copper, iridescent tile, mirrored surfaces, shells, African artifacts and animal prints.

 

 

Tea Party – The perfect blend of feminine elegance and glamour, Tea Party features Victorian ornamentation and opulent textures. Incorporate antique accessories for a personal, traditional touch.  Frilly and glitzy accents include artisan cupcakes, sparkling chandeliers, vintage serveware, vases and punch bowls.

 

Behr Paints’ 2012 Color Trends are currently available at behr.com and The Home Depot stores nationwide.  The Color Trends brochure includes paint chips, making it easier to harmonize and visualize a new room, along with a new interactive component.  Using a smart phone, consumers can scan a QR code on the back panel to see a video of Erika Woelfel describing each trend.

 

What’s more, the ColorSmart by BEHR^® Mobile application, available as a free download for Android™ and iPhone^® mobile devices, helps do-it-yourselfers find the perfect colors for any home decorating project at the touch of a finger.  Fans are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter – plus visit BEHR’s new blog all about color at colorfullybehr.com.

 

 

Behr Process Corporation’s ColorSmart by BEHR® Mobile application, now available on both Android™ and iPhone^® mobile devices, offers consumers an on-the-go platform to find the perfect colors for any home decorating project at the touch of a finger.  With a range of unique features, such as the capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act upon what inspires them in the moment before they visit The Home Depot to purchase Behr Paint.  Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately.

 

“Behr.com provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, Senior Vice President of Professional Products and Services for Behr Process Corporation.  “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by BEHR Mobile application that makes every user design-savvy at anytime and from anywhere.”

Incorporating the color selection, coordination and preview features from ColorSmart by BEHR online at behr.com, ColorSmart by BEHR Mobile has many easy-to-use features for selecting the perfect color palette including:

The ColorSmart by BEHR Mobile application is available as a free download in both Google Play and the Apple iTunes^® App Store. For more information about the application and how to use it, visit behr.com/colorsmartmobilepr.  Mobile users are also encouraged to “like” Behr on Facebook and follow Behr on Twitter.

 

Behr Process Corporation’s ColorSmart by BEHR® Mobile application, now available on both Android™ and iPhone^® mobile devices, offers consumers an on-the-go platform to find the perfect colors for any home decorating project at the touch of a finger.  With a range of unique features, such as the capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act upon what inspires them in the moment before they visit The Home Depot to purchase Behr Paint.  Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately.

 

“Behr.com provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, Senior Vice President of Professional Products and Services for Behr Process Corporation.  “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by BEHR Mobile application that makes every user design-savvy at anytime and from anywhere.”

Incorporating the color selection, coordination and preview features from ColorSmart by BEHR online at behr.com, ColorSmart by BEHR Mobile has many easy-to-use features for selecting the perfect color palette including:

The ColorSmart by BEHR Mobile application is available as a free download in both Google Play and the Apple iTunes^® App Store. For more information about the application and how to use it, visit behr.com/colorsmartmobilepr.  Mobile users are also encouraged to “like” Behr on Facebook and follow Behr on Twitter.

 

Behr Paints introduces a new addition to the company’s Premium Plus Ultra^® interior paint and primer in one line-up that makes painting ceilings quicker and easier.  BEHR Premium Plus Ultra^® Stain-Blocking Ceiling Paint features NANOGUARD^® technology and is specially formulated to block most household and water stains, a common homeowner predicament.  When dry, it forms an extra protective shell that resists moisture, stains and mildew, creating a STAYS LOOKING NEW LONGER^®finish.  The flat sheen minimizes surface imperfections and provides a uniform appearance.

 

Behr Paints introduces a new addition to the company’s Premium Plus Ultra^® interior paint and primer in one line-up that makes painting ceilings quicker and easier.  BEHR Premium Plus Ultra^® Stain-Blocking Ceiling Paint features NANOGUARD^® technology and is specially formulated to block most household and water stains, a common homeowner predicament.  When dry, it forms an extra protective shell that resists moisture, stains and mildew, creating a STAYS LOOKING NEW LONGER^®finish.  The flat sheen minimizes surface imperfections and provides a uniform appearance.

 

“Painting a ceiling can be a tricky and tiresome task,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation.  “BEHR Premium Plus Ultra Ceiling Paint is a time-saving product that not only eliminates the need to purchase a separate primer, but is also specially formulated with stain-blocking qualities.  With the addition of this exciting new product, we look forward to another year of great success with our BEHR Premium Plus Ultra product line.”

 

With a unique formulation and viscosity, BEHR Premium Plus Ultra Ceiling Paint dries to touch in 30 minutes and can be re-coated in one hour.  The quick-dry feature translates to shorter time needed between coats and allows consumers to get their projects done quicker.  Since the product is designed to be spatter and drip resistant, it’s easier to apply with smooth consistency and delivers thick and even coverage.

 

BEHR Premium Plus Ultra Ceiling Paint offers a stain-blocking performance not currently found in conventional ceiling paints and is designed to resist the growth of mildew on the paint surface.  BEHR Premium Plus Ultra Ceiling Paint offers excellent stain-blocking action against water, ink, rust, nicotine, wood or tannin bleed and mildew stains.  It’s ideal for uncoated and properly prepared previously painted interior surfaces such as: drywall, acoustical tile, cured masonry, plaster, wallboard and other ceiling surfaces.

Traditionally, white is the most commonly used colour for ceilings as it is expansive, reflects light, and coordinates well with other colours.  BEHR Premium Plus Ultra Ceiling Paint can be used in Ultra Pure White^® or tinted to light hues.  Colours on ceilings can transform the look and feel of a room.  Popular BEHR colours like Dried Plantain UL150-6 or Sand Motif UL160-8 can make a large room feel cozier while Coastal Beige UL160-11 and Ivory Lace UL160-12 can make a small room appear larger.

For the best results, Behr experts advise painters to start with the ceiling and work their way down when painting ceiling and walls in the same project.  They suggest using an extension pole to roll instead of working from a ladder as it's safer and easier to paint on the ground.  When painting a textured ceiling, use a thick-nap roller and work in smaller, three-by-three foot areas.  For a smooth drywall ceiling, use a roller with a smooth or shorter nap roller.
 

BEHR Premium Plus Ultra Stain-Blocking Ceiling Paint is offered in a flat sheen as the low reflective value helps reduce roller marks and the appearance of irregularities which would otherwise be more apparent if the ceiling paint is in a higher sheen.  The gallon size (3.79 L) covers approximately 250-400 square feet (23 – 37 m²) depending on the porosity and the texture of the surface. The product is currently available in all The Home Depot stores nationwide for $43.97/gallon.

 

At Behr.com, consumers can find how-to information and explore design inspiration.  Fans can also find BEHR Paints on Twitter at twitter.com/behrpaint and on Facebook at facebook.com/behrpaint.  What’s more, Behr recently introduced ColorSmart by BEHR® Mobile application, available as a free download for the iPhone mobile device to help do-it-yourselfers find the perfect colours for any home decorating project at the touch of a finger.

 

“Painting a ceiling can be a tricky and tiresome task,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation.  “BEHR Premium Plus Ultra Ceiling Paint is a time-saving product that not only eliminates the need to purchase a separate primer, but is also specially formulated with stain-blocking qualities.  With the addition of this exciting new product, we look forward to another year of great success with our BEHR Premium Plus Ultra product line.”

 

With a unique formulation and viscosity, BEHR Premium Plus Ultra Ceiling Paint dries to touch in 30 minutes and can be re-coated in one hour.  The quick-dry feature translates to shorter time needed between coats and allows consumers to get their projects done quicker.  Since the product is designed to be spatter and drip resistant, it’s easier to apply with smooth consistency and delivers thick and even coverage.

 

BEHR Premium Plus Ultra Ceiling Paint offers a stain-blocking performance not currently found in conventional ceiling paints and is designed to resist the growth of mildew on the paint surface.  BEHR Premium Plus Ultra Ceiling Paint offers excellent stain-blocking action against water, ink, rust, nicotine, wood or tannin bleed and mildew stains.  It’s ideal for uncoated and properly prepared previously painted interior surfaces such as: drywall, acoustical tile, cured masonry, plaster, wallboard and other ceiling surfaces.

Traditionally, white is the most commonly used colour for ceilings as it is expansive, reflects light, and coordinates well with other colours.  BEHR Premium Plus Ultra Ceiling Paint can be used in Ultra Pure White^® or tinted to light hues.  Colours on ceilings can transform the look and feel of a room.  Popular BEHR colours like Dried Plantain UL150-6 or Sand Motif UL160-8 can make a large room feel cozier while Coastal Beige UL160-11 and Ivory Lace UL160-12 can make a small room appear larger.

For the best results, Behr experts advise painters to start with the ceiling and work their way down when painting ceiling and walls in the same project.  They suggest using an extension pole to roll instead of working from a ladder as it's safer and easier to paint on the ground.  When painting a textured ceiling, use a thick-nap roller and work in smaller, three-by-three foot areas.  For a smooth drywall ceiling, use a roller with a smooth or shorter nap roller.
 

BEHR Premium Plus Ultra Stain-Blocking Ceiling Paint is offered in a flat sheen as the low reflective value helps reduce roller marks and the appearance of irregularities which would otherwise be more apparent if the ceiling paint is in a higher sheen.  The gallon size (3.79 L) covers approximately 250-400 square feet (23 – 37 m²) depending on the porosity and the texture of the surface. The product is currently available in all The Home Depot stores nationwide for $43.97/gallon.

 

At Behr.com, consumers can find how-to information and explore design inspiration.  Fans can also find BEHR Paints on Twitter at twitter.com/behrpaint and on Facebook at facebook.com/behrpaint.  What’s more, Behr recently introduced ColorSmart by BEHR® Mobile application, available as a free download for the iPhone mobile device to help do-it-yourselfers find the perfect colours for any home decorating project at the touch of a finger.

The advanced formula allows the stains and finishes to penetrate even deeper into wood fibers and provide a superior adhesive bond to the wood substrate. Made with NanoGuard^® technology, the improved formulation was developed to enhance resistance against moisture, UV damage and stains – the result is improved surface protection and longevity.  Additional benefits include better adhesion which reduces the likelihood of peeling, improves performance over knots and increases colour retention.

 

“Consumers will be able to enjoy the benefits produced by these significant formula upgrades,” said Tom Lee, Vice-President of Marketing, Behr Process Corporation.  “The advanced 100 percent acrylic formulation offers complete protection against the elements, so you get a beautiful-looking, longer-lasting exterior wood surface.”

 

Following the successful introduction of paint samples for the BEHR Premium Plus and Premium Plus Ultra^® paint lines, Behr is also offering 8 ounce samples of Premium Solid Colour and Premium Semi-Transparent Weatherproofing Wood Stains to allow consumers to test colour and opacity before making larger product decisions or to use on smaller do-it-yourself projects.

 

The BEHR Premium Solid Colour Weatherproofing Stain is available in over 1,600 colours and has been formulated for computer colour matching.  The newly-reformulated BEHR Semi-Transparent Weatherproofing Stain is available in 83 custom colours.

 

New label information, as well as online and in-store resources, have been added to provide assistance with determining product amounts for varying project sizes, applicator recommendations, product variety selection and project inspiration.  More specifically, consumers will be able to interact with a refreshed WoodSmart by BEHR kiosk in The Home Depot stores.  The kiosk is complete with a new video featuring stains/finishes application footage as well as inspirational deck, fence and siding imagery and more information about the new 8 ounce sample program.

 

BEHR Premium Exterior Weatherproofing Wood Stains and Finishes are currently available exclusively at The Home Depot stores in gallon (3.79 L), five gallon (18.79 L) and 8 ounce (237 mL) sample sizes.

The advanced formula allows the stains and finishes to penetrate even deeper into wood fibers and provide a superior adhesive bond to the wood substrate. Made with NanoGuard^® technology, the improved formulation was developed to enhance resistance against moisture, UV damage and stains – the result is improved surface protection and longevity.  Additional benefits include better adhesion which reduces the likelihood of peeling, improves performance over knots and increases colour retention.

 

“Consumers will be able to enjoy the benefits produced by these significant formula upgrades,” said Tom Lee, Vice-President of Marketing, Behr Process Corporation.  “The advanced 100 percent acrylic formulation offers complete protection against the elements, so you get a beautiful-looking, longer-lasting exterior wood surface.”

 

Following the successful introduction of paint samples for the BEHR Premium Plus and Premium Plus Ultra^® paint lines, Behr is also offering 8 ounce samples of Premium Solid Colour and Premium Semi-Transparent Weatherproofing Wood Stains to allow consumers to test colour and opacity before making larger product decisions or to use on smaller do-it-yourself projects.

 

The BEHR Premium Solid Colour Weatherproofing Stain is available in over 1,600 colours and has been formulated for computer colour matching.  The newly-reformulated BEHR Semi-Transparent Weatherproofing Stain is available in 83 custom colours.

 

New label information, as well as online and in-store resources, have been added to provide assistance with determining product amounts for varying project sizes, applicator recommendations, product variety selection and project inspiration.  More specifically, consumers will be able to interact with a refreshed WoodSmart by BEHR kiosk in The Home Depot stores.  The kiosk is complete with a new video featuring stains/finishes application footage as well as inspirational deck, fence and siding imagery and more information about the new 8 ounce sample program.

 

BEHR Premium Exterior Weatherproofing Wood Stains and Finishes are currently available exclusively at The Home Depot stores in gallon (3.79 L), five gallon (18.79 L) and 8 ounce (237 mL) sample sizes.

“Behr.com provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, Senior Vice President of Professional Products and Services for Behr Process Corporation.  “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by BEHR Mobile application that makes every user design-savvy at anytime and from anywhere.”

Incorporating the color selection, coordination and preview features from ColorSmart by BEHR^TM online at Behr.com, the company partnered with AppTight, an independent and leading developer of mobile applications, to create this unique tool.  The easy-to-use features for selecting the perfect color palette with the ColorSmart by BEHR Mobile application include:

 

 

The ColorSmart by BEHR Mobile application was created specifically for the Apple iPhone^® mobile device and will also work with the iPad^® and iPod touch^® mobile devices.  In the coming year, BEHR will be exploring other mobile platforms, such as the Android™ platform, and enhancing current features for a richer user experience.

 

ColorSmart by BEHR Mobile is available as a free download for the iPhone mobile device from the Apple iTunes^® store. For more information about the application and how to use it, visit Behr.com.  Mobile users are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter.

“Behr.com provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, Senior Vice President of Professional Products and Services for Behr Process Corporation.  “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by BEHR Mobile application that makes every user design-savvy at anytime and from anywhere.”

Incorporating the color selection, coordination and preview features from ColorSmart by BEHR^TM online at Behr.com, the company partnered with AppTight, an independent and leading developer of mobile applications, to create this unique tool.  The easy-to-use features for selecting the perfect color palette with the ColorSmart by BEHR Mobile application include:

 

 

The ColorSmart by BEHR Mobile application was created specifically for the Apple iPhone^® mobile device and will also work with the iPad^® and iPod touch^® mobile devices.  In the coming year, BEHR will be exploring other mobile platforms, such as the Android™ platform, and enhancing current features for a richer user experience.

 

ColorSmart by BEHR Mobile is available as a free download for the iPhone mobile device from the Apple iTunes^® store. For more information about the application and how to use it, visit Behr.com.  Mobile users are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter.

 

(Santa Ana, Calif.) – Behr Process Corporation today unveils ColorSmart by BEHR^TM Mobile application, offering consumers an on-the-go platform to find the perfect colors for any home decorating project at the touch of a finger.  With a range of unique features, such as the first-of-its-kind capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act upon what inspires them in the moment.  Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately.

 

“BEHR.com provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, Senior Vice President of Professional Products and Services for Behr Process Corporation.  “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by BEHR Mobile application that makes every user design-savvy at anytime and from anywhere.”

Incorporating the color selection, coordination and preview features from ColorSmart by BEHR^TM online at behr.com, the company partnered with AppTight, an independent and leading developer of mobile applications, to create this unique tool.  The easy-to-use features for selecting the perfect color palette with the ColorSmart by BEHR Mobile application include:

 

 

The ColorSmart by BEHR Mobile application was created specifically for the Apple iPhone^® mobile device and will also work with the iPad^® and iPod touch^® mobile devices.  In the coming year, BEHR will be exploring other mobile platforms, such as the Android^TM, and enhancing current features for a richer user experience.

 

ColorSmart by BEHR Mobile is available as a free download for the iPhone mobile device from the Apple iTunes^® store. For more information about the application and how to use it, visit BEHR.com.  Mobile users are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter.

 

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets.  BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.  BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

 

Behr Paints introduces 2011 Color & Design Trends, featuring 20 new colors and four unique design themes.  In the trend collection, a fashion-forward look at design, color and style emphasizes Behr Paints’ leadership as a home décor trendsetter.  Modern concepts and new hues are limitless, ranging from playful and young to dramatic and elegant.

 

“As people try to save money, live in smaller spaces and stay in their homes longer, a need exists for quick and simple do-it-yourself projects to transform and repurpose rooms,” says Erika Woelfel, Director of Color, Behr Paints. “Painting with the new 2011 Trends collection colors can give a space new life or help an outdated piece of furniture become a centerpiece.”

 

The new collection captures an eclectic mix of styles from the quirky to the conservative. Do-it-yourselfers will be inspired to reinvigorate their space by not only putting color on the wall but by styling their entire room. BEHR Paints has identified four distinctive trend themes: Boudoir Goth – a modern rendition of Victorian romance, Rock N’ Roll – a fusion of masculinity and rock eclecticism, Tokyo Pop – an explosion of youthful self-expression and Danish Twist – a mixture of northern European simplicity and light. From popping pinks to haunted grays, the expansive range of new colors encourages a sensory experience full of excitement and originality.

 

Behr Paints’ 2011 Color & Design Trends are currently online at behr.com and are compiled in a brochure available at The Home Depot stores nationwide. What’s more, the brochure includes tear out paint samples, making it easier to harmonize and visualize a new room. DIY enthusiasts can also visit ColorSmart by BEHR™ in-store or online to create beautifully coordinated color palettes.

 

Décor themes and design tips featured in Behr Paints’ 2011 Color & Design Trend card include:

Boudoir Goth – Glamorous colors for home entertainment give an edge of dark mystery and over-the-top romance and drama. Curvy shapes and luxurious styling give the allure of feminine mystique.

Rock N’ Roll – Conservative neutrals with masculine styling create a retro vibe that is neither fully classic nor contemporary. Infuse music into a space with vintage guitars or an old record player.

Tokyo Pop – Flirtatious, light-hearted and girly cute, optimistic brights will cheer up any room.  Self-express with wall decals or anime posters, helping to highlight a bold personality.  

 

Danish Twist – Whites, neutrals and eco-aware accent colors make modern rooms feel relaxed and clean. Lighten up the kitchen by re-painting cabinets and adding white vases and brushed steel chairs.

Learn more about the 2011 Color & Design Trends collection, find how-to project information and order 8 oz. paint samples at behr.com.  You can also find BEHR Paints on Twitter at twitter.com/behrpaint and on Facebook at facebook.com/pages/BehrPaint.

 

Behr Paints introduces 2011 Color & Design Trends, featuring 20 new colors and four unique design themes.  In the trend collection, a fashion-forward look at design, color and style emphasizes Behr Paints’ leadership as a home décor trendsetter.  Modern concepts and new hues are limitless, ranging from playful and young to dramatic and elegant.

 

“As people try to save money, live in smaller spaces and stay in their homes longer, a need exists for quick and simple do-it-yourself projects to transform and repurpose rooms,” says Erika Woelfel, Director of Color, Behr Paints. “Painting with the new 2011 Trends collection colors can give a space new life or help an outdated piece of furniture become a centerpiece.”

 

The new collection captures an eclectic mix of styles from the quirky to the conservative. Do-it-yourselfers will be inspired to reinvigorate their space by not only putting color on the wall but by styling their entire room. BEHR Paints has identified four distinctive trend themes: Boudoir Goth – a modern rendition of Victorian romance, Rock N’ Roll – a fusion of masculinity and rock eclecticism, Tokyo Pop – an explosion of youthful self-expression and Danish Twist – a mixture of northern European simplicity and light. From popping pinks to haunted grays, the expansive range of new colors encourages a sensory experience full of excitement and originality.

 

Behr Paints’ 2011 Color & Design Trends are currently online at behr.com and are compiled in a brochure available at The Home Depot stores nationwide. What’s more, the brochure includes tear out paint samples, making it easier to harmonize and visualize a new room. DIY enthusiasts can also visit ColorSmart by BEHR™ in-store or online to create beautifully coordinated color palettes.

 

Décor themes and design tips featured in Behr Paints’ 2011 Color & Design Trend card include:

Boudoir Goth – Glamorous colors for home entertainment give an edge of dark mystery and over-the-top romance and drama. Curvy shapes and luxurious styling give the allure of feminine mystique.

Rock N’ Roll – Conservative neutrals with masculine styling create a retro vibe that is neither fully classic nor contemporary. Infuse music into a space with vintage guitars or an old record player.

Tokyo Pop – Flirtatious, light-hearted and girly cute, optimistic brights will cheer up any room.  Self-express with wall decals or anime posters, helping to highlight a bold personality.  

 

Danish Twist – Whites, neutrals and eco-aware accent colors make modern rooms feel relaxed and clean. Lighten up the kitchen by re-painting cabinets and adding white vases and brushed steel chairs.

Learn more about the 2011 Color & Design Trends collection, find how-to project information and order 8 oz. paint samples at behr.com.  You can also find BEHR Paints on Twitter at twitter.com/behrpaint and on Facebook at facebook.com/pages/BehrPaint.

 

Behr introduces a reformulated line of Premium Exterior Weatherproofing Wood Stains and Finishes.  Utilizing an advanced 100 percent acrylic resin, the suite of products is able to protect decks, siding and fences from sun, rain, snow and ice and provide an incredible look that will last for years.

 

The advanced formula allows the stains and finishes to penetrate even deeper into wood fibers and provide a superior adhesive bond to the wood substrate.  Made with NanoGuard^® technology, the improved formulation was developed to enhance resistance against moisture, UV damage and stains – the result is improved surface protection and longevity.  Additional benefits include better adhesion which reduces the likelihood of peeling, improves performance over knots and increases color retention.

 

“Consumers will be able to enjoy the benefits produced by these significant formula upgrades,” said Tom Lee, vice president of marketing, Behr Process Corporation.  “The advanced 100 percent acrylic formulation offers complete protection against the elements, so you get a beautiful-looking, longer-lasting exterior wood surface.”

 

Following the successful introduction of paint samples for the BEHR PREMIUM PLUS^® and PREMIUM PLUS ULTRA^® paint lines, Behr is also offering eight-ounce samples of Premium Solid Color and Premium Semi-Transparent Weatherproofing Wood Stains to allow consumers to test color and opacity before making larger product decisions or to use on smaller do-it-yourself projects.

 

The BEHR Premium Solid Color Weatherproofing Stain is available in over 1,600 colors and has been formulated for computer color matching.  The newly-reformulated BEHR Semi-Transparent Weatherproofing Stain is available in 83 custom colors.

 

New label information, as well as online and in-store resources, have been added to provide assistance with determining product amounts for varying project sizes, applicator recommendations, product variety selection and project inspiration.  More specifically, consumers will be able to interact with a refreshed WoodSmart by BEHR kiosk in The Home Depot stores.  The kiosk is complete with a new video featuring stains/finishes application footage as well as inspirational deck, fence and siding imagery and more information about the new 8 ounce sample program.

 

BEHR Premium Exterior Weatherproofing Wood Stains and Finishes are currently available exclusively at The Home Depot stores in gallon, five gallon and ½ pint sample sizes.

 

More information is available at http://www.behr.com/.  You can also follow BEHR on Twitter at twitter.com/behrpaint and friend BEHR on Facebook at facebook.com/pages/BehrPaint. 

 

Behr introduces a reformulated line of Premium Exterior Weatherproofing Wood Stains and Finishes.  Utilizing an advanced 100 percent acrylic resin, the suite of products is able to protect decks, siding and fences from sun, rain, snow and ice and provide an incredible look that will last for years.

 

The advanced formula allows the stains and finishes to penetrate even deeper into wood fibers and provide a superior adhesive bond to the wood substrate.  Made with NanoGuard^® technology, the improved formulation was developed to enhance resistance against moisture, UV damage and stains – the result is improved surface protection and longevity.  Additional benefits include better adhesion which reduces the likelihood of peeling, improves performance over knots and increases color retention.

 

“Consumers will be able to enjoy the benefits produced by these significant formula upgrades,” said Tom Lee, vice president of marketing, Behr Process Corporation.  “The advanced 100 percent acrylic formulation offers complete protection against the elements, so you get a beautiful-looking, longer-lasting exterior wood surface.”

 

Following the successful introduction of paint samples for the BEHR PREMIUM PLUS^® and PREMIUM PLUS ULTRA^® paint lines, Behr is also offering eight-ounce samples of Premium Solid Color and Premium Semi-Transparent Weatherproofing Wood Stains to allow consumers to test color and opacity before making larger product decisions or to use on smaller do-it-yourself projects.

 

The BEHR Premium Solid Color Weatherproofing Stain is available in over 1,600 colors and has been formulated for computer color matching.  The newly-reformulated BEHR Semi-Transparent Weatherproofing Stain is available in 83 custom colors.

 

New label information, as well as online and in-store resources, have been added to provide assistance with determining product amounts for varying project sizes, applicator recommendations, product variety selection and project inspiration.  More specifically, consumers will be able to interact with a refreshed WoodSmart by BEHR kiosk in The Home Depot stores.  The kiosk is complete with a new video featuring stains/finishes application footage as well as inspirational deck, fence and siding imagery and more information about the new 8 ounce sample program.

 

BEHR Premium Exterior Weatherproofing Wood Stains and Finishes are currently available exclusively at The Home Depot stores in gallon, five gallon and ½ pint sample sizes.

 

More information is available at http://www.behr.com/.  You can also follow BEHR on Twitter at twitter.com/behrpaint and friend BEHR on Facebook at facebook.com/pages/BehrPaint. 

 

Building on the phenomenal success of BEHR Premium Plus Ultra® paint and primer in one and to further enhance the updated Web site launched last spring, Behr Paints is excited to announce the addition of the new Premium Plus Ultra Virtual Color Center along with a new and improved BEHR Color Samples program. 

 

For the first time on Behr.com, customers can preview designer colors exclusive to Premium Plus Ultra line. Modeled after the in-store color center, the new online Premium Plus Ultra Color Center provides a way for customers to interact with Ultra color swatches, magazines and mood cards from the convenience of their own home. In addition, customers can now apply Premium Plus Ultra colors when visualizing and coordinating with Behr’s popular ColorSmart By BEHR™ and Paint Your Place™ applications. 

 

“Since many consumers start their painting projects by doing research at home via the internet, we wanted to make it easier to view colors online” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “The addition of these online tools further empowers our customers to coordinate color and paint with confidence.”

 

Areas that have been updated include the following:

 

Fans of Behr can also find the company on Twitter (http://twitter.com/behrpaint) and Facebook (www.facebook.com/pages/BehrPaint).

 

Building on the phenomenal success of BEHR Premium Plus Ultra® paint and primer in one and to further enhance the updated Web site launched last spring, Behr Paints is excited to announce the addition of the new Premium Plus Ultra Virtual Color Center along with a new and improved BEHR Color Samples program. 

 

For the first time on Behr.com, customers can preview designer colors exclusive to Premium Plus Ultra line. Modeled after the in-store color center, the new online Premium Plus Ultra Color Center provides a way for customers to interact with Ultra color swatches, magazines and mood cards from the convenience of their own home. In addition, customers can now apply Premium Plus Ultra colors when visualizing and coordinating with Behr’s popular ColorSmart By BEHR™ and Paint Your Place™ applications. 

 

“Since many consumers start their painting projects by doing research at home via the internet, we wanted to make it easier to view colors online” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “The addition of these online tools further empowers our customers to coordinate color and paint with confidence.”

 

Areas that have been updated include the following:

 

Fans of Behr can also find the company on Twitter (http://twitter.com/behrpaint) and Facebook (www.facebook.com/pages/BehrPaint).

The advanced formula allows the stains and finishes to penetrate even deeper into wood fibers and provide a superior adhesive bond to the wood substrate.  Made with NanoGuard^® technology, the improved formulation was developed to enhance resistance against moisture, UV damage and stains – the result is improved surface protection and longevity.  Additional benefits include better adhesion which reduces the likelihood of peeling, improves performance over knots and increases colour retention.

 

“Consumers will be able to enjoy the benefits produced by these significant formula upgrades,” said Tom Lee, Vice-President of Marketing, Behr Process Corporation.  “The advanced 100 percent acrylic formulation offers complete protection against the elements, so you get a beautiful-looking, longer-lasting exterior wood surface.”

 

Following the successful introduction of paint samples for the BEHR Premium Plus and Premium Plus Ultra^® paint lines, BEHR is also offering 8 ounce samples of Premium Solid Colour and Premium Semi-Transparent Weatherproofing Wood Stains to allow consumers to test colour and opacity before making larger product decisions or to use on smaller do-it-yourself projects.

 

The BEHR Premium Solid Colour Weatherproofing Stain is available in over 1,600 colours and has been formulated for computer colour matching.  The newly-reformulated BEHR Semi-Transparent Weatherproofing Stain is available in 83 custom colours.

 

New label information, as well as online and in-store resources, have been added to provide assistance with determining product amounts for varying project sizes, applicator recommendations, product variety selection and project inspiration.  More specifically, consumers will be able to interact with a refreshed WoodSmart by BEHR kiosk in The Home Depot stores.  The kiosk is complete with a new video featuring stains/finishes application footage as well as inspirational deck, fence and siding imagery and more information about the new 8 ounce sample program.

 

BEHR Premium Exterior Weatherproofing Wood Stains and Finishes are currently available exclusively at The Home Depot stores in gallon (3.79 L), five gallon (18.79 L) and 8 ounce (237 mL) sample sizes.

 

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets.  BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.  BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

 

“BEHR Premium Plus UltraInterior is the highest quality interior paint product that Behr has ever made,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation.  “And since you don’t need a primer and it covers in fewer coats, do-it-yourselfers get a great value along with the beautiful performance of Premium Plus Ultra Interior.”

 

Complementing the introduction of Behr's new Premium Plus Ultra Interior is the launch of a boutique, hand-selected palette of 386 colours that will provide do-it-yourselfers a canvas to express their tastes and creativity.  Featuring colours ranging from relaxing, organic-toned neutrals to more saturated and vibrant hues, the new palette was chosen to be easy to combine and pleasant to live with and help homeowners create harmonious, contemporary, classic and personal colour schemes.

 

Formulated to deliver outstanding coverage, the paint utilizes NanoGuard^® technology to help provide a denser, harder and more durable paint film.  When dry, BEHR Premium Plus Ultra Interior forms an extra-protective shell that resists moisture, stains and dirt.  This tougher paint film combined with a proprietary blend of mildewcides provides a mildew resistant finish.  Additionally, all sheens resist penetration by common household stains and abrasions, so spills and marks are easier to wipe off and clean.  Finally, the line features advanced colourant technology that offers higher hiding capabilities. 

 

The retail experience at The Home Depot stores nationwide has also been refreshed with the launch of the new line.  Behr will debut a BEHR Premium Plus Ultra Interior Colour Centre that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine colour cards, mood/style cards, trend colour cards and technology cards as well as a light-box for more accurate colour determination.  Also available in-store, BEHR Premium Plus Ultra Interior will be offered in 8 oz. (237 mL) sample jars in an interior/exterior flat finish to allow visitors to experiment with colour as they complete their design projects. 

 

Colour experts at Behr have cultivated six design approaches featuring the unique four-colour, leaf-shape mini-palettes created for the new BEHR Premium Plus Ultra Interior Colour Centre:

           

Demonstrating advances in product formulation, Behr also developed the new line as a low-VOC product equal to the quality and performance of many higher-VOC finishes.  All interior sheens are less than 50 VOC.  BEHR Premium Plus Ultra Interior paint is offered in the following finishes: Flat Enamel ($42.97/3.79L), Interior Eggshell ($43.97/3.79L), Interior Satin ($44.97/3.79L), and Interior Semi-Gloss ($45.97/3.79L) and in Interior/Exterior Flat in 8 oz. (237 mL) samples ($4.99/sample).  The line is currently available at The Home Depot stores across Canada.

 

“BEHR Premium Plus UltraInterior is the highest quality interior paint product that Behr has ever made,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation.  “And since you don’t need a primer and it covers in fewer coats, do-it-yourselfers get a great value along with the beautiful performance of Premium Plus Ultra Interior.”

 

Complementing the introduction of Behr's new Premium Plus Ultra Interior is the launch of a boutique, hand-selected palette of 386 colours that will provide do-it-yourselfers a canvas to express their tastes and creativity.  Featuring colours ranging from relaxing, organic-toned neutrals to more saturated and vibrant hues, the new palette was chosen to be easy to combine and pleasant to live with and help homeowners create harmonious, contemporary, classic and personal colour schemes.

 

Formulated to deliver outstanding coverage, the paint utilizes NanoGuard^® technology to help provide a denser, harder and more durable paint film.  When dry, BEHR Premium Plus Ultra Interior forms an extra-protective shell that resists moisture, stains and dirt.  This tougher paint film combined with a proprietary blend of mildewcides provides a mildew resistant finish.  Additionally, all sheens resist penetration by common household stains and abrasions, so spills and marks are easier to wipe off and clean.  Finally, the line features advanced colourant technology that offers higher hiding capabilities. 

 

The retail experience at The Home Depot stores nationwide has also been refreshed with the launch of the new line.  Behr will debut a BEHR Premium Plus Ultra Interior Colour Centre that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine colour cards, mood/style cards, trend colour cards and technology cards as well as a light-box for more accurate colour determination.  Also available in-store, BEHR Premium Plus Ultra Interior will be offered in 8 oz. (237 mL) sample jars in an interior/exterior flat finish to allow visitors to experiment with colour as they complete their design projects. 

 

Colour experts at Behr have cultivated six design approaches featuring the unique four-colour, leaf-shape mini-palettes created for the new BEHR Premium Plus Ultra Interior Colour Centre:

           

Demonstrating advances in product formulation, Behr also developed the new line as a low-VOC product equal to the quality and performance of many higher-VOC finishes.  All interior sheens are less than 50 VOC.  BEHR Premium Plus Ultra Interior paint is offered in the following finishes: Flat Enamel ($42.97/3.79L), Interior Eggshell ($43.97/3.79L), Interior Satin ($44.97/3.79L), and Interior Semi-Gloss ($45.97/3.79L) and in Interior/Exterior Flat in 8 oz. (237 mL) samples ($4.99/sample).  The line is currently available at The Home Depot stores across Canada.

 

“Behr Premium Plus UltraInterior is the highest quality interior paint product that BEHR has ever made,” said Scott Richards, Senior Vice-President of Marketing, Behr Process Corporation.  “And since you don’t need a primer and it covers in fewer coats, do-it-yourselfers get a great value along with the beautiful performance of Premium Plus Ultra Interior.”

 

Complementing the introduction of BEHR's new Premium Plus Ultra Interior is the launch of a boutique, hand-selected palette of 386 colours that will provide do-it-yourselfers a canvas to express their tastes and creativity.  Featuring colours ranging from relaxing, organic-toned neutrals to more saturated and vibrant hues, the new palette was chosen to be easy to combine and pleasant to live with and help homeowners create harmonious, contemporary, classic and personal colour schemes.

 

Formulated to deliver outstanding coverage, the paint utilizes NanoGuard^® technology to help provide a denser, harder and more durable paint film.  When dry, Behr Premium Plus Ultra Interior forms an extra-protective shell that resists moisture, stains and dirt.  This tougher paint film combined with a proprietary blend of mildewcides provides a mildew resistant finish.  Additionally, all sheens resist penetration by common household stains and abrasions, so spills and marks are easier to wipe off and clean.  Finally, the line features advanced colourant technology that offers higher hiding capabilities. 

 

The retail experience at The Home Depot stores nationwide has also been refreshed with the launch of the new line.  BEHR will debut a Behr Premium Plus Ultra Interior Colour Centre that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine colour cards, mood/style cards, trend colour cards and technology cards as well as a light-box for more accurate colour determination.  Also available in-store, Behr Premium Plus Ultra Interior will be offered in 8 oz. (237 mL) sample jars in an interior/exterior flat finish to allow visitors to experiment with colour as they complete their design projects. 

 

Colour experts at BEHR have cultivated six design approaches featuring the unique four-colour, leaf-shape mini-palettes created for the new Behr Premium Plus Ultra Interior Colour Centre:

              

Demonstrating advances in product formulation, BEHR also developed the new line as a low-VOC product equal to the quality and performance of many higher-VOC finishes.  All interior sheens are less than 50 VOC.  Behr Premium Plus Ultra Interior paint is offered in the following finishes: Flat Enamel ($42.97/3.79L), Interior Eggshell ($43.97/3.79L), Interior Satin ($44.97/3.79L), and Interior Semi-Gloss ($45.97/3.79L) and in Interior/Exterior Flat in 8 oz. (237 mL) samples ($4.99/sample).  The line is currently available at The Home Depot stores across Canada.

 

A paint and primer in one, BEHR Premium Plus Ultra^® Interior is the latest innovation from Behr Paints, the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market.  With a paint that covers existing or uncoated surfaces without a separate primer, Behr saves homeowners time by reducing the need for multiple products. 

 

“BEHR Premium Plus Ultra Interior is the highest quality interior paint product that BEHR has ever made,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “And since you don’t need a primer and it covers in fewer coats, do-it-yourselfers get a great value along with the beautiful performance of Premium Plus Ultra Interior.”

 

Complementing the introduction of Behr's new Premium Plus Ultra Interior is the launch of a boutique, hand-selected palette of 386 colors that will provide do-it-yourselfers a canvas to express their tastes and creativity.  Featuring colors ranging from relaxing, organic-toned neutrals to more saturated and vibrant hues, the new palette was chosen to be easy to combine and pleasant to live with and help homeowners create harmonious, contemporary, classic and personal color schemes.

 

Formulated to deliver outstanding coverage, the paint utilizes NanoGuard^® technology to help provide a denser, harder and more durable paint film.  When dry, BEHR Premium Plus Ultra Interior forms an extra-protective shell that resists moisture, stains and dirt.  This tougher paint film combined with a proprietary blend of mildewcides provides a mildew resistant finish.  Additionally, all sheens resist penetration by common household stains and abrasions, so spills and marks are easier to wipe off and clean.  Finally, the line features advanced colorant technology that offers higher hiding capabilities. 

 

The retail experience at The Home Depot^® stores nationwide has also been refreshed with the launch of the new line.  Behr will debut a BEHR Premium Plus Ultra Interior Color Center that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine color cards, mood/style cards, trend color cards and technology cards as well as a light-box for more accurate color determination.  Also available in-store, BEHR Premium Plus Ultra Interior will be offered in 8 oz. sample jars in an interior/exterior flat finish to allow visitors to experiment with color as they complete their design projects. 

 

Color experts at Behr have cultivated six design approaches featuring the unique four-color, leaf-shape mini-palettes created for the new BEHR Premium Plus Ultra Interior Color Center:

Demonstrating advances in product formulation, Behr also developed the new line as a low-VOC product equal to the quality and performance of many higher-VOC finishes.  All interior sheens are less than 50 VOC.  BEHR Premium Plus Ultra Interior paint is offered in the following finishes: Flat Enamel ($30.98/gallon), Interior Eggshell ($31.98/gallon), Interior Satin ($32.98/gallon), and Interior Semi-Gloss ($33.98/gallon) and in Interior/Exterior Flat in 8 oz. samples ($2.94/sample).  The line is currently available at The Home Depot stores nationwide.

 

A paint and primer in one, BEHR Premium Plus Ultra^® Interior is the latest innovation from Behr Paints, the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market.  With a paint that covers existing or uncoated surfaces without a separate primer, Behr saves homeowners time by reducing the need for multiple products. 

 

“BEHR Premium Plus Ultra Interior is the highest quality interior paint product that BEHR has ever made,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation.  “And since you don’t need a primer and it covers in fewer coats, do-it-yourselfers get a great value along with the beautiful performance of Premium Plus Ultra Interior.”

 

Complementing the introduction of Behr's new Premium Plus Ultra Interior is the launch of a boutique, hand-selected palette of 386 colors that will provide do-it-yourselfers a canvas to express their tastes and creativity.  Featuring colors ranging from relaxing, organic-toned neutrals to more saturated and vibrant hues, the new palette was chosen to be easy to combine and pleasant to live with and help homeowners create harmonious, contemporary, classic and personal color schemes.

 

Formulated to deliver outstanding coverage, the paint utilizes NanoGuard^® technology to help provide a denser, harder and more durable paint film.  When dry, BEHR Premium Plus Ultra Interior forms an extra-protective shell that resists moisture, stains and dirt.  This tougher paint film combined with a proprietary blend of mildewcides provides a mildew resistant finish.  Additionally, all sheens resist penetration by common household stains and abrasions, so spills and marks are easier to wipe off and clean.  Finally, the line features advanced colorant technology that offers higher hiding capabilities. 

 

The retail experience at The Home Depot^® stores nationwide has also been refreshed with the launch of the new line.  Behr will debut a BEHR Premium Plus Ultra Interior Color Center that features a wide selection of take-away materials for consumers including palette cards, inspiration magazine color cards, mood/style cards, trend color cards and technology cards as well as a light-box for more accurate color determination.  Also available in-store, BEHR Premium Plus Ultra Interior will be offered in 8 oz. sample jars in an interior/exterior flat finish to allow visitors to experiment with color as they complete their design projects. 

 

Color experts at Behr have cultivated six design approaches featuring the unique four-color, leaf-shape mini-palettes created for the new BEHR Premium Plus Ultra Interior Color Center:

Demonstrating advances in product formulation, Behr also developed the new line as a low-VOC product equal to the quality and performance of many higher-VOC finishes.  All interior sheens are less than 50 VOC.  BEHR Premium Plus Ultra Interior paint is offered in the following finishes: Flat Enamel ($30.98/gallon), Interior Eggshell ($31.98/gallon), Interior Satin ($32.98/gallon), and Interior Semi-Gloss ($33.98/gallon) and in Interior/Exterior Flat in 8 oz. samples ($2.94/sample).  The line is currently available at The Home Depot stores nationwide.

 

Behr Process Corporation, one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets, announces the launch of a newly enhanced Web site, www.behr.com.  Featuring increased ease of navigation, intuitive design, and a wide variety of project ideation tools, Behr.com aims to promote inspiration and help consumers decorate with confidence.

 

“As a recognized leader in the home improvement market, our objective was to create an equally esteemed Web site that showcases the full BEHR experience,” said Marc Webb, Director of eBusiness, for Behr Process Corporation.  “At Behr, the consumer is always top of mind, whether in-store at The Home Depot where our goal is to provide the highest quality at the best value, or online at Behr.com, where our site is designed to engage visitors with innovative technology and fresh content.”

 

Leveraging existing online tools such as ColorSmart By BEHR™ and Paint Your Place™ by BEHR, site enhancements to Behr.com include:

Telling the story of “what’s in the can,” Behr also introduces Paint World, a microsite that offers an inside look of how BEHR products are made and how best to use them.  Paint World features an interactive avatar that walks visitors through the science behind Behr products, such as NANOGUARD^® technology, the company’s use of tiny nano particles that create an interlocking molecular structure that fills the voids created by larger particles, resulting in coatings products that provide better adhesion, more durability and dirt, moisture and UV resistance. 

 

Behr Process Corporation, one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets, announces the launch of a newly enhanced Web site, www.behr.com.  Featuring increased ease of navigation, intuitive design, and a wide variety of project ideation tools, Behr.com aims to promote inspiration and help consumers decorate with confidence.

 

“As a recognized leader in the home improvement market, our objective was to create an equally esteemed Web site that showcases the full BEHR experience,” said Marc Webb, Director of eBusiness, for Behr Process Corporation.  “At Behr, the consumer is always top of mind, whether in-store at The Home Depot where our goal is to provide the highest quality at the best value, or online at Behr.com, where our site is designed to engage visitors with innovative technology and fresh content.”

 

Leveraging existing online tools such as ColorSmart By BEHR™ and Paint Your Place™ by BEHR, site enhancements to Behr.com include:

Telling the story of “what’s in the can,” Behr also introduces Paint World, a microsite that offers an inside look of how BEHR products are made and how best to use them.  Paint World features an interactive avatar that walks visitors through the science behind Behr products, such as NANOGUARD^® technology, the company’s use of tiny nano particles that create an interlocking molecular structure that fills the voids created by larger particles, resulting in coatings products that provide better adhesion, more durability and dirt, moisture and UV resistance. 

 

Consumers often seek guidance when choosing the appropriate prep, stain and waterproofer products for their decks and other exterior wood surfaces.  This guidance is especially important in the approaching fall months, when homeowners focus on preparing and weatherproofing their decks for the upcoming winter, so they are protected and ready to enjoy again the following year.  Behr Process Corporation has responded to this need with its Exterior Wood Care Center available at The Home Depot® stores nationwide.  The center includes an interactive tool, WoodSmart By BEHR, which makes it easy for consumers to select and utilize the appropriate wood care products in preparing, staining and waterproofing exterior surfaces.   

 

The Exterior Wood Care Center helps consumers define their new or existing projects and then provides step-by-step instructions for successfully completing the entire process, from surface preparation to weatherproofing and color selection.  Serving as a central location, the center contains preparation information, project tips, color samples on wood chips and buying recommendations for a wide range of exterior projects. 

 

The WoodSmart By BEHR interactive system leads consumers to a brief how-to video for their specified project needs by allowing them to choose what type of project they are undertaking (deck, fence, siding, furniture), the condition of the substrate (new, unfinished, old, worn finish), and the look they desire (clear, lightly wood-toned, semi-transparent, solid color) through a short series of prompts.  The video segments, which are also available in Spanish and French, demonstrate how to prepare surfaces, how to apply stains and waterproofers and what products are needed for the project. 

 

Accompanying the recent launch of Behr’s reformulated line of premium exterior weatherproofing wood stains and finishes, the kiosk has been updated to include a new video featuring step-by-step application instruction, inspirational imagery and more information about the 8 ounce stain sample program which allows consumers to test color and opacity before making larger product decisions or to use on smaller do-it-yourself projects.  Customers are also able to view and print more detailed how-to information from the Behr website at www.behr.com. 

 

“We developed the Exterior Wood Care Center to simplify the wood care process by providing consumers with the information and confidence they need to complete successful home improvement projects,” said Tom Lee, Vice President of Marketing, Behr Process Corporation.  “By using the right products and techniques, homeowners can enhance the beauty of their wood care projects and enjoy them for years to come.”

 

By showcasing 180 wood chips featuring different color stains and waterproofers, the Exterior Wood Care Center allows homeowners to visualize the final result and determine exactly what products they need to achieve their desired look.  Also, Behr’s Project Calculator helps to identify small, medium and large projects based on square footage and then gives a quantity recommendation to purchase.

 

Alleviating consumer confusion about exterior projects and instilling them with confidence, WoodSmart by BEHR follows in the footsteps of Behr’s tradition of providing practical and beneficial consumer assistance with tools such as ColorSmart By BEHR™and Paint Your Place™.

 

Consumers often seek guidance when choosing the appropriate prep, stain and waterproofer products for their decks and other exterior wood surfaces.  This guidance is especially important in the approaching fall months, when homeowners focus on preparing and weatherproofing their decks for the upcoming winter, so they are protected and ready to enjoy again the following year.  Behr Process Corporation has responded to this need with its Exterior Wood Care Center available at The Home Depot® stores nationwide.  The center includes an interactive tool, WoodSmart By BEHR, which makes it easy for consumers to select and utilize the appropriate wood care products in preparing, staining and waterproofing exterior surfaces.   

 

The Exterior Wood Care Center helps consumers define their new or existing projects and then provides step-by-step instructions for successfully completing the entire process, from surface preparation to weatherproofing and color selection.  Serving as a central location, the center contains preparation information, project tips, color samples on wood chips and buying recommendations for a wide range of exterior projects. 

 

The WoodSmart By BEHR interactive system leads consumers to a brief how-to video for their specified project needs by allowing them to choose what type of project they are undertaking (deck, fence, siding, furniture), the condition of the substrate (new, unfinished, old, worn finish), and the look they desire (clear, lightly wood-toned, semi-transparent, solid color) through a short series of prompts.  The video segments, which are also available in Spanish and French, demonstrate how to prepare surfaces, how to apply stains and waterproofers and what products are needed for the project. 

 

Accompanying the recent launch of Behr’s reformulated line of premium exterior weatherproofing wood stains and finishes, the kiosk has been updated to include a new video featuring step-by-step application instruction, inspirational imagery and more information about the 8 ounce stain sample program which allows consumers to test color and opacity before making larger product decisions or to use on smaller do-it-yourself projects.  Customers are also able to view and print more detailed how-to information from the Behr website at www.behr.com. 

 

“We developed the Exterior Wood Care Center to simplify the wood care process by providing consumers with the information and confidence they need to complete successful home improvement projects,” said Tom Lee, Vice President of Marketing, Behr Process Corporation.  “By using the right products and techniques, homeowners can enhance the beauty of their wood care projects and enjoy them for years to come.”

 

By showcasing 180 wood chips featuring different color stains and waterproofers, the Exterior Wood Care Center allows homeowners to visualize the final result and determine exactly what products they need to achieve their desired look.  Also, Behr’s Project Calculator helps to identify small, medium and large projects based on square footage and then gives a quantity recommendation to purchase.

 

Alleviating consumer confusion about exterior projects and instilling them with confidence, WoodSmart by BEHR follows in the footsteps of Behr’s tradition of providing practical and beneficial consumer assistance with tools such as ColorSmart By BEHR™and Paint Your Place™.

 

Recent years have brought a new interest in homeowners’ maintaining, protecting and beautifying their garage floors. What was once viewed as just a place to park cars and store outdoor equipment is now being transformed into a vital extension of living and comfort space for families.  To help homeowners bring new life to a garage area, Behr Paints introduces BEHR Premium 2-Part Epoxy Garage Floor Coating.

 

BEHR Premium 2-Part Epoxy Garage Floor Coating is a high performance, ready-to-use, water-based coating that helps transform gray, lifeless, concrete garage floors into attractive and functional spaces with a showroom quality finish.  This new coating provides long-lasting protection against common harsh elements on garage floors such as motor oil, gasoline, antifreeze, brake fluid, salt and hot tire pick-up. The premium coating requires no priming and, once mixed, is ready for use by simply rolling the coating on right from the built-in paint tray. The durable semi-gloss finish is easy to clean, has a unique built-in non skid finish and resists scuffing, fading, cracking, peeling and blistering. 

 

“Garages have become a more functional focal point of the home,” said Tom Lee, VP Marketing, Behr Process Corporation. “They are being transformed into affordable exercise rooms, children’s play areas and innovative workspaces as well as a showcase for the upscale auto enthusiast. BEHR Premium 2-Part Epoxy Garage Floor Coating provides consumers an attractive, quick and easy solution for coating garage and other interior concrete floor surfaces.” 

 

The floor coating comes in two popular pre-mixed colors, Silver Gray and Tan, and can be tinted into 36 custom colors. The product is packaged in a kit which includes enough product to cover an area equal to a one car garage floor (approx. 250 sq. ft.), a powdered cleaner/etcher, roller cover, trim brush, paint paddle and optional bag of decorative color flakes. The product is currently available for purchase exclusively at participating The Home Depot® stores at a suggested retail price of $69.97.

 

Recent years have brought a new interest in homeowners’ maintaining, protecting and beautifying their garage floors. What was once viewed as just a place to park cars and store outdoor equipment is now being transformed into a vital extension of living and comfort space for families.  To help homeowners bring new life to a garage area, Behr Paints introduces BEHR Premium 2-Part Epoxy Garage Floor Coating.

 

BEHR Premium 2-Part Epoxy Garage Floor Coating is a high performance, ready-to-use, water-based coating that helps transform gray, lifeless, concrete garage floors into attractive and functional spaces with a showroom quality finish.  This new coating provides long-lasting protection against common harsh elements on garage floors such as motor oil, gasoline, antifreeze, brake fluid, salt and hot tire pick-up. The premium coating requires no priming and, once mixed, is ready for use by simply rolling the coating on right from the built-in paint tray. The durable semi-gloss finish is easy to clean, has a unique built-in non skid finish and resists scuffing, fading, cracking, peeling and blistering. 

 

“Garages have become a more functional focal point of the home,” said Tom Lee, VP Marketing, Behr Process Corporation. “They are being transformed into affordable exercise rooms, children’s play areas and innovative workspaces as well as a showcase for the upscale auto enthusiast. BEHR Premium 2-Part Epoxy Garage Floor Coating provides consumers an attractive, quick and easy solution for coating garage and other interior concrete floor surfaces.” 

 

The floor coating comes in two popular pre-mixed colors, Silver Gray and Tan, and can be tinted into 36 custom colors. The product is packaged in a kit which includes enough product to cover an area equal to a one car garage floor (approx. 250 sq. ft.), a powdered cleaner/etcher, roller cover, trim brush, paint paddle and optional bag of decorative color flakes. The product is currently available for purchase exclusively at participating The Home Depot® stores at a suggested retail price of $69.97.

In addition to greater performance, Behr developed the new line of wood prep products to enhance and support environmental responsibility.  The reformulated products are biodegradable and offer easy water clean-up, while providing a safer and less-damaging wood prep process compatible with BEHR’s full line of exterior stains and waterproofers.

 

“Prep work is the foundation of a perfect finish,” said Tom Lee, Vice President Marketing, Behr Process Corporation.  “Behr reformulated its wood prep products to make the preparation process easier, and to ensure that homeowners achieve a beautiful, long-lasting finish on wood surfaces.”

 

Behr’s new line of wood preparation products include:

 

The new and improved wood prep products are ideal for use with Behr’s full line of exterior stains and waterproofers, including BEHR Premium Solid Colour and Semi-Transparent Weatherproofing Deck, Fence & Siding Stains with NanoGuard and BEHR Premium Weatherproofing Wood Finish.  BEHR Premium Mildew Stain Remover ($8.97per gallon), BEHR Premium 2-IN-1 Wood Prep ($18.97 per gallon) and BEHR Premium Stain & Finish Stripper ($21.97 per gallon) are available for purchase exclusively at The Home Depot stores across Canada.

In addition to greater performance, Behr developed the new line of wood prep products to enhance and support environmental responsibility.  The reformulated products are biodegradable and offer easy water clean-up, while providing a safer and less-damaging wood prep process compatible with BEHR’s full line of exterior stains and waterproofers.

 

“Prep work is the foundation of a perfect finish,” said Tom Lee, Vice President Marketing, Behr Process Corporation.  “Behr reformulated its wood prep products to make the preparation process easier, and to ensure that homeowners achieve a beautiful, long-lasting finish on wood surfaces.”

 

Behr’s new line of wood preparation products include:

 

The new and improved wood prep products are ideal for use with Behr’s full line of exterior stains and waterproofers, including BEHR Premium Solid Colour and Semi-Transparent Weatherproofing Deck, Fence & Siding Stains with NanoGuard and BEHR Premium Weatherproofing Wood Finish.  BEHR Premium Mildew Stain Remover ($8.97per gallon), BEHR Premium 2-IN-1 Wood Prep ($18.97 per gallon) and BEHR Premium Stain & Finish Stripper ($21.97 per gallon) are available for purchase exclusively at The Home Depot stores across Canada.

Developed to provide specific prep products for every need, Behr’s Concrete & Masonry Cleaner/Degreaser, Concrete & Masonry Cleaner/Etcher and Concrete & Masonry Paint Stripper promote better adhesion and ensure complete compatibility with Behr’s full line of concrete and masonry coatings.

 

“Reformulated to be used safely and with ease, Behr’s concrete and masonry prep products provide superior performance and are an environmentally-friendly alternative to traditional prep products,” said Tom Lee, Vice President Marketing, Behr Process Corporation. 

 

Behr’s new line of concrete and masonry preparation products include:

 

The new and improved prep products are ideal for use with BEHR’s full line of concrete and masonry coatings, including BEHR Wet-Look Sealer, BEHR Semi-Transparent Concrete Stain and BEHR 1-Part Epoxy Concrete & Garage Floor Paint.  BEHR Concrete & Masonry Cleaner/Degreaser ($19.97 per gallon), BEHR Concrete & Masonry Cleaner/Etcher ($23.97 per gallon) and BEHR Concrete & Masonry Paint Stripper ($32.97 per gallon) are available for purchase exclusively at The Home Depot stores across Canada. 

Developed to provide specific prep products for every need, Behr’s Concrete & Masonry Cleaner/Degreaser, Concrete & Masonry Cleaner/Etcher and Concrete & Masonry Paint Stripper promote better adhesion and ensure complete compatibility with Behr’s full line of concrete and masonry coatings.

 

“Reformulated to be used safely and with ease, Behr’s concrete and masonry prep products provide superior performance and are an environmentally-friendly alternative to traditional prep products,” said Tom Lee, Vice President Marketing, Behr Process Corporation. 

 

Behr’s new line of concrete and masonry preparation products include:

 

The new and improved prep products are ideal for use with BEHR’s full line of concrete and masonry coatings, including BEHR Wet-Look Sealer, BEHR Semi-Transparent Concrete Stain and BEHR 1-Part Epoxy Concrete & Garage Floor Paint.  BEHR Concrete & Masonry Cleaner/Degreaser ($19.97 per gallon), BEHR Concrete & Masonry Cleaner/Etcher ($23.97 per gallon) and BEHR Concrete & Masonry Paint Stripper ($32.97 per gallon) are available for purchase exclusively at The Home Depot stores across Canada. 

 

In an effort to provide homeowners with the right tools to achieve a long-lasting wood finish, Behr Paints introduces a reformulated line of wood prep products.  Behr’s new Premium Mildew Stain Remover, Premium 2-IN-1 Wood Prep and Premium Stain & Finish Stripper provide superior performance and ease of application.  With improved speed and effectiveness, Behr’s wood prep program reduces the number of products and steps needed to properly prepare wood surfaces.

 

In addition to greater performance, Behr developed the new line of wood prep products to enhance and support environmental responsibility.  The reformulated products are biodegradable and offer easy water clean-up, while providing a safer and less-damaging wood prep process compatible with BEHR’s full line of exterior stains and waterproofers.

 

“Prep work is the foundation of a perfect finish,” said Tom Lee, Vice President Marketing, Behr Process Corporation.  “Behr reformulated its wood prep products to make the preparation process easier, and to ensure that homeowners achieve a beautiful, long-lasting finish on wood surfaces.”

 

 

 

 

In an effort to provide homeowners with the right tools to achieve a long-lasting wood finish, Behr Paints introduces a reformulated line of wood prep products.  Behr’s new Premium Mildew Stain Remover, Premium 2-IN-1 Wood Prep and Premium Stain & Finish Stripper provide superior performance and ease of application.  With improved speed and effectiveness, Behr’s wood prep program reduces the number of products and steps needed to properly prepare wood surfaces.

 

In addition to greater performance, Behr developed the new line of wood prep products to enhance and support environmental responsibility.  The reformulated products are biodegradable and offer easy water clean-up, while providing a safer and less-damaging wood prep process compatible with BEHR’s full line of exterior stains and waterproofers.

 

“Prep work is the foundation of a perfect finish,” said Tom Lee, Vice President Marketing, Behr Process Corporation.  “Behr reformulated its wood prep products to make the preparation process easier, and to ensure that homeowners achieve a beautiful, long-lasting finish on wood surfaces.”

 

 

ColourSmart by BEHR, introduced in 2003, helps take the guesswork out of the colour selection and coordination process by providing consumers with online tools that show which colours work well together and the ability to preview those colours in virtual rooms.  Paint Your Place takes paint decorating projects to the next level by allowing consumers to have control over the images they wish to preview. 

 

“The feedback we’ve received about our online colour coordination tools has been overwhelmingly positive and this new feature is the next step in empowering consumers to design, create and experiment with colour in their own homes,” said Mary Rice, Vice President Marketing, BEHR Paints.  “The ability to preview paint colours using their own digital images gives consumers the extra confidence they need to bring the power of colour into their home decorating projects.”

 

Behr's Paint Your Place feature is fast and easy-to-use.  Consumers simply take a digital photo of the room they want to paint and upload the image to the Paint Your Place program on www.behr.com.  The program is available online with unlimited photo uploads for all Behr.com registered users at no charge.  Users can choose from over 4,000 different paint colours, preview combinations, and paint the walls, furniture and accessories in their scanned image with the click of their computer’s mouse.  Users can then save their favourite colour palettes or even email their images to friends. 

 

ColourSmart by BEHR, introduced in 2003, helps take the guesswork out of the colour selection and coordination process by providing consumers with online tools that show which colours work well together and the ability to preview those colours in virtual rooms.  Paint Your Place takes paint decorating projects to the next level by allowing consumers to have control over the images they wish to preview. 

 

“The feedback we’ve received about our online colour coordination tools has been overwhelmingly positive and this new feature is the next step in empowering consumers to design, create and experiment with colour in their own homes,” said Mary Rice, Vice President Marketing, BEHR Paints.  “The ability to preview paint colours using their own digital images gives consumers the extra confidence they need to bring the power of colour into their home decorating projects.”

 

Behr's Paint Your Place feature is fast and easy-to-use.  Consumers simply take a digital photo of the room they want to paint and upload the image to the Paint Your Place program on www.behr.com.  The program is available online with unlimited photo uploads for all Behr.com registered users at no charge.  Users can choose from over 4,000 different paint colours, preview combinations, and paint the walls, furniture and accessories in their scanned image with the click of their computer’s mouse.  Users can then save their favourite colour palettes or even email their images to friends. 

 

ColorSmart by BEHR, introduced in 2003, helps take the guesswork out of the color selection and coordination process by providing consumers with online tools that show which colors work well together and the ability to preview those colors in virtual rooms.  Paint Your Place takes paint decorating projects to the next level by allowing consumers to have control over the images they wish to preview. 

 

“The feedback we’ve received about our online color coordination tools has been overwhelmingly positive and this new feature is the next step in empowering consumers to design, create and experiment with color in their own homes,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “The ability to preview paint colors using their own digital images gives consumers the extra confidence they need to bring the power of color into their home decorating projects.”

 

Behr's Paint Your Place feature is fast and easy-to-use.  Homeowners or do-it-yourselfers simply take a digital photo of the room they want to paint and upload the image to Paint Your Place on www.behr.com.   They can choose from over 4,000 different paint colors, preview combinations, and paint the walls, furniture and accessories in their scanned image with the click of their computer’s mouse.  Then, users can then save their favorite color palettes to their Workbook on Behr.com, order 8-oz. sized paint samples online, or purchase their color selections at The Home Depot.  The program is available to all Behr.com registered users at no charge.

 

ColorSmart by BEHR, introduced in 2003, helps take the guesswork out of the color selection and coordination process by providing consumers with online tools that show which colors work well together and the ability to preview those colors in virtual rooms.  Paint Your Place takes paint decorating projects to the next level by allowing consumers to have control over the images they wish to preview. 

 

“The feedback we’ve received about our online color coordination tools has been overwhelmingly positive and this new feature is the next step in empowering consumers to design, create and experiment with color in their own homes,” said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. “The ability to preview paint colors using their own digital images gives consumers the extra confidence they need to bring the power of color into their home decorating projects.”

 

Behr's Paint Your Place feature is fast and easy-to-use.  Homeowners or do-it-yourselfers simply take a digital photo of the room they want to paint and upload the image to Paint Your Place on www.behr.com.   They can choose from over 4,000 different paint colors, preview combinations, and paint the walls, furniture and accessories in their scanned image with the click of their computer’s mouse.  Then, users can then save their favorite color palettes to their Workbook on Behr.com, order 8-oz. sized paint samples online, or purchase their color selections at The Home Depot.  The program is available to all Behr.com registered users at no charge.

 

Following the successful launch of BEHR Wet-Look Sealer, Behr Paints introduces another clear coating formulated to seal, protect and beautify concrete and masonry surfaces: BEHR Low-Lustre Sealer.  Both products are 100% acrylic-based and can be used on interior and exterior surfaces, but unlike other concrete and masonry coatings, BEHR Low-Lustre Sealer is an ideal topcoat over water-based paints and concrete stains.

 

“Formulated to withstand harsh weather elements, BEHR Low-Lustre Sealer provides a durable, low-gloss finish that can be easily applied over both uncoated or previously painted and stained surfaces,” said Tom Lee, vice president marketing, Behr Process Corporation.  “The sealer not only improves the look of indoor and outdoor concrete and masonry surfaces, but also resists chemicals, hot tire and dirt pick-up for years to come.”

 

BEHR Low-Lustre Sealer is a non-yellowing sealer that protects substrates such as aggregate, pavers, concrete, masonry, stucco and brick.  The sealer can be applied to both vertical and horizontal surfaces, and provides an easy-to-clean surface with a low-gloss appearance.    

 

BEHR Low-Lustre Sealer is available exclusively at The Home Depot^® stores nationwide at a suggested retail price of $21.98 per gallon.

 

Following the successful launch of BEHR Wet-Look Sealer, Behr Paints introduces another clear coating formulated to seal, protect and beautify concrete and masonry surfaces: BEHR Low-Lustre Sealer.  Both products are 100% acrylic-based and can be used on interior and exterior surfaces, but unlike other concrete and masonry coatings, BEHR Low-Lustre Sealer is an ideal topcoat over water-based paints and concrete stains.

 

“Formulated to withstand harsh weather elements, BEHR Low-Lustre Sealer provides a durable, low-gloss finish that can be easily applied over both uncoated or previously painted and stained surfaces,” said Tom Lee, vice president marketing, Behr Process Corporation.  “The sealer not only improves the look of indoor and outdoor concrete and masonry surfaces, but also resists chemicals, hot tire and dirt pick-up for years to come.”

 

BEHR Low-Lustre Sealer is a non-yellowing sealer that protects substrates such as aggregate, pavers, concrete, masonry, stucco and brick.  The sealer can be applied to both vertical and horizontal surfaces, and provides an easy-to-clean surface with a low-gloss appearance.    

 

BEHR Low-Lustre Sealer is available exclusively at The Home Depot^® stores nationwide at a suggested retail price of $21.98 per gallon.

Developed using Nanoguard technology, BEHR Basement & Masonry Waterproofing Paint uses tiny nano particles to fill the voids created by larger ones – which helps to prevent water penetration and moisture build-up.  It is formulated to provide maximum water resistance both above and below grade basement walls, masonry walls, retaining walls, cinder and concrete blocks, stucco and brick.  In addition, the alkali resistant paint formula provides a durable and decorative finish that can withstand up to ten pounds of water pressure per square inch (0.7 kg/cm²) – more than 22 feet (6.7 m) of standing water.

 

“A wet, damp, musty basement taints the value of the entire home and is a source of continuing annoyance and frustration for homeowners,” said Tom Lee, VP Marketing, Behr Process Corporation.  “Behr offers an affordable, quick and easy solution for waterproofing interior and exterior masonry walls.  With Behr’s new Basement & Masonry Waterproofing Paint, homeowners can protect and beautify their basements for years to come.”

 

The smooth, flat finish of BEHR Basement & Masonry Waterproofing Paint is available in 32 custom colours, and limited computer colour matching.  The unique, water-based formula is available in both gallon and five gallon containers (in high demand markets) and is easily applied with a roller.  The product is currently available for purchase exclusively at The Home Depot stores across Canada.

Developed using Nanoguard technology, BEHR Basement & Masonry Waterproofing Paint uses tiny nano particles to fill the voids created by larger ones – which helps to prevent water penetration and moisture build-up.  It is formulated to provide maximum water resistance both above and below grade basement walls, masonry walls, retaining walls, cinder and concrete blocks, stucco and brick.  In addition, the alkali resistant paint formula provides a durable and decorative finish that can withstand up to ten pounds of water pressure per square inch (0.7 kg/cm²) – more than 22 feet (6.7 m) of standing water.

 

“A wet, damp, musty basement taints the value of the entire home and is a source of continuing annoyance and frustration for homeowners,” said Tom Lee, VP Marketing, Behr Process Corporation.  “Behr offers an affordable, quick and easy solution for waterproofing interior and exterior masonry walls.  With Behr’s new Basement & Masonry Waterproofing Paint, homeowners can protect and beautify their basements for years to come.”

 

The smooth, flat finish of BEHR Basement & Masonry Waterproofing Paint is available in 32 custom colours, and limited computer colour matching.  The unique, water-based formula is available in both gallon and five gallon containers (in high demand markets) and is easily applied with a roller.  The product is currently available for purchase exclusively at The Home Depot stores across Canada.

 

Developed using Nanoguard technology, BEHR Premium Plus Ultra uses an interlocking molecular structure to offer a denser, more durable paint film.  When dry, the paint forms a protective shell that resists damage from sunlight, moisture, stains and dirt.  This innovative formula also helps to block out damaging UV rays by providing a tighter, more evenly dispersed paint coating.  

 

“Behr’s Stays Looking New Longer® finish was designed so that consumers won’t have to repaint the exterior of their homes as often,” said Mary Rice, VP Marketing, Behr Process Corporation.  “This high-performance exterior paint provides superior adhesion and great coverage, thus eliminating the need for a primer.”

 

BEHR Premium Plus Ultra also helps resist the effects of excess moisture that can lead to mildew growth on the paint film.  In addition, active mildewcides work to protect against a broad spectrum of mold and mildew in the paint film.

 

Perfect for painting the entire house or outdoor furniture, BEHR Premium Plus Ultra is available in 946 mL (quart) and 3.79 L (U.S. gallon) sizes of Flat, Satin Enamel and Semi-Gloss sheens.  It’s available in over 2,000 BEHR Premium Plus® colours that can be coordinated, previewed and sampled by using ColourSmart by BEHR™ at www.behr.com.  The BEHR Premium Plus Ultra line is available exclusively at The Home Depot Canada stores.

 

Developed using Nanoguard technology, BEHR Premium Plus Ultra uses an interlocking molecular structure to offer a denser, more durable paint film.  When dry, the paint forms a protective shell that resists damage from sunlight, moisture, stains and dirt.  This innovative formula also helps to block out damaging UV rays by providing a tighter, more evenly dispersed paint coating.  

 

“Behr’s Stays Looking New Longer® finish was designed so that consumers won’t have to repaint the exterior of their homes as often,” said Mary Rice, VP Marketing, Behr Process Corporation.  “This high-performance exterior paint provides superior adhesion and great coverage, thus eliminating the need for a primer.”

 

BEHR Premium Plus Ultra also helps resist the effects of excess moisture that can lead to mildew growth on the paint film.  In addition, active mildewcides work to protect against a broad spectrum of mold and mildew in the paint film.

 

Perfect for painting the entire house or outdoor furniture, BEHR Premium Plus Ultra is available in 946 mL (quart) and 3.79 L (U.S. gallon) sizes of Flat, Satin Enamel and Semi-Gloss sheens.  It’s available in over 2,000 BEHR Premium Plus® colours that can be coordinated, previewed and sampled by using ColourSmart by BEHR™ at www.behr.com.  The BEHR Premium Plus Ultra line is available exclusively at The Home Depot Canada stores.

 

Helping homeowners preserve the overall ambience and functionality of their outdoor spaces, Behr Paints introduces new BEHR Premium Plus Ultra®, an exterior coating that saves homeowners time and money.  The revolutionary formula doubles as a paint and primer to form a liquid safeguard around the home and preserve the exterior finish for years to come.

 

Helping homeowners preserve the overall ambience and functionality of their outdoor spaces, Behr Paints introduces new BEHR Premium Plus Ultra®, an exterior coating that saves homeowners time and money.  The revolutionary formula doubles as a paint and primer to form a liquid safeguard around the home and preserve the exterior finish for years to come.

 

With summer just around the corner, deck maintenance is top-of-mind for many homeowners.  In a recent survey conducted by Probe Research Services, durability (the ability of a finish to wear a long time before having to reapply) and wood protection were the most important factors for consumers when choosing deck stains and waterproofers.  Other important factors include color retention, protection from the sun’s UV rays and mildew protection.  With that in mind, Behr Process Corporation introduces BEHR Premium Weatherproofing Wood Sealer & Finish, a weatherproofer that offers the optimal durability and wood protection against harsh weather.

• Get the Right Equipment:  You’ll need rubber gloves, plastic drop cloths (to protect flowers and vegetation), goggles, broom, hose with spray nozzle, good quality brush, 3/4" nap paint roller or pad with arm extension, paint tray with liner and deck stain/waterproofer.
• Clean It:  Sweep your deck and remove debris.
• Prep It:  Home Centers carry a variety of different BEHR deck prep products.  Depending on the condition of your deck, a finish remover, mildew stain remover, and wood brightener/ conditioner may be needed.  Before applying deck prep products, make sure that you are wearing protective goggles and gloves, and then follow the label instructions for application.  Most deck prep products are simply sprayed on, scrubbed lightly, then rinsed off.
• Finish It:  Pour BEHR Premium Weatherproofing Wood Sealer & Finish into a lined paint tray and apply using a pad, paint roller or brush. Coat a small area at a time, maintaining a wet edge when applying.  Always remove excess product and evenly distribute the finish by brushing backward on the surface during all application methods.  Apply product end to end or to board lengths to prevent marks left on the finished surface from one coat’s edge drying before the edge of the previous one, resulting in an uneven thickness.  Coat wood on all sides for optimum performance and always follow manufacturers’ label instructions.
• Maintain It:  Decks should be cleaned regularly and recoated as needed, as fallen leaves and other debris can damage the finish.

[2] Per ASTM D5401-93 “Standard Test Method for Evaluating Clear Water Repellent Coatings on Wood”

 

 

With summer just around the corner, deck maintenance is top-of-mind for many homeowners.  In a recent survey conducted by Probe Research Services, durability (the ability of a finish to wear a long time before having to reapply) and wood protection were the most important factors for consumers when choosing deck stains and waterproofers.  Other important factors include color retention, protection from the sun’s UV rays and mildew protection.  With that in mind, Behr Process Corporation introduces BEHR Premium Weatherproofing Wood Sealer & Finish, a weatherproofer that offers the optimal durability and wood protection against harsh weather.

• Get the Right Equipment:  You’ll need rubber gloves, plastic drop cloths (to protect flowers and vegetation), goggles, broom, hose with spray nozzle, good quality brush, 3/4" nap paint roller or pad with arm extension, paint tray with liner and deck stain/waterproofer.
• Clean It:  Sweep your deck and remove debris.
• Prep It:  Home Centers carry a variety of different BEHR deck prep products.  Depending on the condition of your deck, a finish remover, mildew stain remover, and wood brightener/ conditioner may be needed.  Before applying deck prep products, make sure that you are wearing protective goggles and gloves, and then follow the label instructions for application.  Most deck prep products are simply sprayed on, scrubbed lightly, then rinsed off.
• Finish It:  Pour BEHR Premium Weatherproofing Wood Sealer & Finish into a lined paint tray and apply using a pad, paint roller or brush. Coat a small area at a time, maintaining a wet edge when applying.  Always remove excess product and evenly distribute the finish by brushing backward on the surface during all application methods.  Apply product end to end or to board lengths to prevent marks left on the finished surface from one coat’s edge drying before the edge of the previous one, resulting in an uneven thickness.  Coat wood on all sides for optimum performance and always follow manufacturers’ label instructions.
• Maintain It:  Decks should be cleaned regularly and recoated as needed, as fallen leaves and other debris can damage the finish.

[2] Per ASTM D5401-93 “Standard Test Method for Evaluating Clear Water Repellent Coatings on Wood”